Email newsletters are dead

Email newsletters are dead

The email campaign started out life as an email newsletter. However this is dying out. You probably still see the olde ‘company news’ emails that go out, but they are now few and far between. People are less saying… “Oh, it’s the first Wednesday of the month, it’s...
Using Retina Images in Email

Using Retina Images in Email

As marketers, we want to ensure we portray our brand to the best of our ability. There are a number of different factors to consider, such as subject lines, campaign layout, content, etc. But images play an important part too, in catching the reader’s eye and making...
How to combat blocked images in email 💪🏼🚫

How to combat blocked images in email 💪🏼🚫

Images can be blocked for many reasons. Certain e-mail clients will block images by default as a security caution (many spammers would send e-mails with only images — no text). There are plenty of ways to get around this, and ensure your e-mail campaigns look...

What is an email marketing agency?

Email marketing is a science unto itself, and one that, if mastered, can have dramatic effects on your company’s bottom line. However, knowing how to run successful email marketing campaigns isn’t something you will likely get right the first time around....