6 Things You Need to Know About Email Subject Lines.

I’m sure we’ve all sent out an e-mail campaign before, which we’ve spent hours of hard work on – only to find out your open and click rates just aren’t getting any better. The first thing your subscribers see in their inbox is email subject lines – this is why it’s...

How Does Social Media Benefit E-mail Marketing?

How Does Social Media Benefit E-mail Marketing? Social media is a platform in which both websites and applications enable users to create and share content or to participate in social networking. So what better excuse than to share emails? Did you know e-mail has...

Why are images important in emails?

Why are images important in emails? Good question title, let’s find out exactly why you should have eye catching images inside your email campaign. Visuals are an important part of any email campaign, whether you are selling your coolest new set of clothing or...

Split test subject line: 27/07/16

The test: Tested on: 1,752 recipients (10%) Variable tested: Subject line Recipients per combination: Approx. 584 Delivered: Wed, Jul 27, 2016 5:00 pm Winning metric: Highest open rate Results: Driving jobs + Benefits  (3.3%) Driving Jobs @ Aligra  (3.3%) Earn Up To...

How to increase open rates

Email success boils down to monitoring two rates – open and clicks rates. There ate two simple ways to boost these, and they are as follows: Open rates = subject lines Click rates = email content Here’s some tips on how to write effective subject...