About ChimpGigs

ChimpGigs is a community initiative from MailNinja, designed to support our fellow Mailchimp Partners at a time we need to club together and support one another. More info will be coming soon.
The benefits of email marketing

The benefits of email marketing

There are many ways that UK organisations can market their business now. Digital marketing is a great area to focus on but is also wide-ranging. This makes knowing which specific digital marketing methods work best and which are easiest to implement key. Email...
Top email marketing tips and tricks

Top email marketing tips and tricks

Sending out marketing emails to your customer base can be an effective way of generating leads and boosting sales for your business. However, with the majority of people inundated with emails on a daily basis, it can be very difficult coming up with an email campaign...
Why is email marketing king?

Why is email marketing king?

When it comes to digital marketing strategies, why is email marketing king? It all comes down to making that connection with your customers. While pay-per-click and social media marketing is targeting customers that aren’t yet familiar with your business, email...
Why email marketing?

Why email marketing?

There is more choice than ever before when it comes to marketing your business. Whether it is digital marketing channels or more traditional routes, you may feel a bit overwhelmed by the sheer amount of ways you could go about it. One very effective technique you...
12 Examples of using GIFs in emails

12 Examples of using GIFs in emails

68% of millennials use and like seeing visual content like emojis, GIFs, and stickers in their email. Unsurprisingly, only 37% of people over 65 have the same opinion. Therefore if you have a target market of primarily people under 65, use more visual content. The...
Examples of great email design

Examples of great email design

Marketing is absolutely crucial when it comes to teaching people about what your business does, why you do it, and how it can benefit them as the potential customer. However, your marketing is far more than the words you produce; when you are sending out emails, for...
How to avoid email blacklists

How to avoid email blacklists

Email marketing services offer some of the best conversion rates of any digital marketing channel – but to reap the rewards you have to make it to the inbox first. Spam filters and firewalls do a great job of protecting us from hackers and trojan emails but they...
Copywriting tips for email marketing

Copywriting tips for email marketing

Email marketing is a profitable way of monetizing your subscribers and is proven to be more effective than social media. Source | Omnisend Copywriting techniques in email marketing campaigns is used to convert emails into sales and is used in all industries that use...
Email automation for beginners

Email automation for beginners

Email marketing automation is a vital part of building a profitable email list, regardless of your industry. Whilst email automation may be tricky to understand and wrap your head around, this article will cover the most important points, as well as general guidance....
B2B vs B2C email marketing

B2B vs B2C email marketing

Are you a business which serves both a consumer and a business audience? Maybe your business has changed tack, broadening its audience to include both groups. Whatever your circumstances, it’s important to note that the drivers which cause a consumer to purchase...
How are email opens tracked?

How are email opens tracked?

You put time and effort into your email marketing campaigns, so it’s natural that you want to know exactly how well they’re doing. One way to track the success of a campaign is through the open rate. What is the open rate? The “open rate” of an...
Email UX for non-designers

Email UX for non-designers

11 seconds is the average time your subscribers will spend looking at your emails according to Litmus Email Analytics. You could spend hours tailoring content to your readers and they are gone in less time than it takes to tie your shoe. How are you supposed to grab...
Don’t hire an email marketer

Don’t hire an email marketer

Email marketers are expensive. Super expensive. But research shows that email is still the preferred channel for 60% of people to receive updates and promotional material from companies they are interested in doing business with. So, what do you do? Email marketing is...
Build or buy your email list?

Build or buy your email list?

At first glance, it can seem that buying a mailing list packed with email addresses is the best solution for fast and comprehensive marketing reach. After all, you can pay a moderate sum and immediately receive a long list of email addresses that someone else has...
A guide to email-safe fonts

A guide to email-safe fonts

When you are selecting a font for your email, you need to be aware that there are various fonts deemed ‘web-safe’, and non-standard ones which may not be quite so trustworthy. Most experts will recommend that you use web-safe fonts because they are the...
Email marketing stats 2019

Email marketing stats 2019

Time and money are two precious commodities that you can’t afford to waste. When marketing, you cannot afford to ignore any tools that can help. There is no tool more valuable than email marketing. Email marketing isn’t just about sending messages to...
Email Copywriting 101

Email Copywriting 101

Email is the most common method of communication for many people. Based on research gathered by ConstantContact, professionals dedicate an average of 13 hours each week towards checking their inboxes and 68% of smartphone users use their devices for checking emails....
Roles in email marketing

Roles in email marketing

In any business, marketing is one of the most crucial factors, as this brings in new clients and allows for natural growth and progression. An email campaign can be an effective marketing technique and helps attract new customers and build stronger relationships with...
MailNinja – Email marketing agency pricing

MailNinja – Email marketing agency pricing

This post is designed to explain our pricing model, and why we work in this way to help you grow your business with email marketing. Here goes… Campaign management Campaigns are turned around within 3 working days Campaign power ups Training, data work etc Templates...
Email marketing content ideas

Email marketing content ideas

Do you need some inspiration with what to include in your email marketing campaigns? Content within your email marketing services should be given maximum thought, as they can be a huge way of engaging with your current customers as well as potentially attracting new...
Remarketing basics for e-commerce

Remarketing basics for e-commerce

One industry that has seen significant technological advances is commerce, where more buyers are shifting towards online platforms for their shopping needs. While online companies have expanded to become the top earners globally, one persisting problem to e-commerce...
How to write clickable buttons and CTAs

How to write clickable buttons and CTAs

One of the most important aspects of the email marketing campaign is the call-to-action button. It’s what turns an email reader into a customer. However, just writing something in a button doesn’t constitute a strong call to action. There are specific elements that...
Email design for mobile

Email design for mobile

Bonus material: Email design review [PDF] A majority of internet users access online services through smart mobile devices. Email marketing services have had to recalibrate their marketing strategies to reach and engage mobile users. Designing emails for mobile...
Email is not a sales tool

Email is not a sales tool

Bonus material: How to increase email open rates [infographic] Data is big in marketing. We all know that. Today, lots of companies collect data from their customers and then use email marketing services so that they can promote products and services to them. Not long...
The psychology of email button colours

The psychology of email button colours

Bonus material: Send awesome Mailchimp emails [Meetup slides] Just like any animal, our eyes adapt to colours to assist us in our survival. From foraging in forests and spotting danger to finding precious resources like water and plants, there is a good deal of...
Email Data Analyst job description

Email Data Analyst job description

Bonus material: Email marketing job descriptions [doc] The Email Data Analyst is responsible for querying data relating to email campaigns and managing the email databases. He or she analyses findings in order to identify customer segments, evaluate email campaign...
Email Deliverability Expert job description

Email Deliverability Expert job description

Bonus material: Email marketing job descriptions [doc] The Email Deliverability Expert is responsible for ensuring all aspects of email deliverability, including promotional emails, transactional emails, notifications, and others. He or she oversees email lists and...
What is an email template?

What is an email template?

Bonus material: A step-by-step guide to using a custom template in Mailchimp [PDF] An email template is essential when it comes to promotional campaigns. It is a pre-designed email that you can change or modify to create your unique email template with the content of...
What is an email call to action (CTA)?

What is an email call to action (CTA)?

Bonus material: 58 copy/paste email CTAs [swipe file] CTA is a powerful marketing technique that is strategically put in place to motivate readers to complete the desired goal such as purchase, subscribe, sign up etc. It could be a graphic, button or a text message. A...
What is an email blacklist?

What is an email blacklist?

Bonus material: List of 628 email SPAM trigger words [swipe file] A blacklist is a list of domains or electronic mail addresses that are believed to be sending unwanted and unsolicited messages to people. If a website or an email address is part of this list, it...
What is email personalisation?

What is email personalisation?

Email Personalisation is not as simple as addressing the email as “Hi, John”. Effective email personalisation includes adding the information you know about the recipient and their behaviours, thus making the email more relevant and personal. Email...
What is an email list segment?

What is an email list segment?

List segmentation is an email marketing technique used by businesses and marketers to send relevant communications to specific people in an email marketing list. It involves the splitting of a subscriber list and putting them into different folders or categories to...
What is an email service provider (ESP)?

What is an email service provider (ESP)?

The email service provider (ESP) refers to a company or an online organisation that provides automated email sending as a part of email marketing. Except you have a company that is large enough to have its own technical support for e-mail, you will surely need the...
What is spam?

What is spam?

Spam is a global problem that every email user detests. It refers to any unsolicited and unwanted email or message you received without your prior approval. It may be in the form of an advertisement or asking for the reader’s opinion on a proposal. Generally,...
What is an email soft bounce?

What is an email soft bounce?

Bonus material: How to design the perfect email [infographic] Soft bounce indicates an email could not be delivered for temporary reasons. Common soft bounce errors include: Email rejected by recipient’s email security filter  Recipient’s mailbox is full...
What is an email hard bounce?

What is an email hard bounce?

Bonus material: List of 628 email SPAM trigger words [swipe file] A hard bounce is an automated email message sent from the recipient’s email server to show that an email could not be delivered for permanent reasons. There are several reasons that an email could...
What is an email open rate?

What is an email open rate?

Bonus material: How to increase email open rates [infographic] One of the most important aspects of email marketing is to get subscribers to open an email. It is a primary email metric that helps determine how well a campaign or a business’ email marketing strategy is...
What is an email click-through rate?

What is an email click-through rate?

Bonus material: How to increase email click-through rates [infographic] Click-through rate (or CTR) is a way of measuring the success of an online advertising campaign. It is the percentage of people who visited a page or received your email and click on the ads to...
What is email marketing?

What is email marketing?

Bonus material: Send awesome Mailchimp emails [Meetup slides] Email marketing is a very successful form of marketing, one which has now surpassed both direct mail marketing and telemarketing.  It is the use of email to generate brand exposure, drive traffic to...
What is an email campaign?

What is an email campaign?

An email campaign is a progression of messages that you send to your prospects. Email campaigns are not only lucrative, but also a great way to build a long-lasting customer base regardless of the market industry. They establish credibility, reminds prospects of the...
Email Copywriter job description

Email Copywriter job description

Bonus material: Email marketing job descriptions [doc] The Email Copywriter is responsible for creating and organising all of the written content for email campaigns including slogans, headlines, and body content. This role works closely with other email copywriters,...
Email Campaign Manager job description

Email Campaign Manager job description

Bonus material: Email marketing job descriptions [doc] The Email Campaign Manager is responsible for planning, developing, and executing the overall strategy of the company’s email marketing goals. He or she will work closely with members of the email team as well as...
HTML Email Developer job description

HTML Email Developer job description

Bonus material: Email marketing job descriptions [doc] The HTML Email Developer is responsible for the coding, producing, proofing, testing, and troubleshooting HTML email campaigns. The HTML Email Developer produces high-quality and optimised HTML emails in line with...
Email Designer job description

Email Designer job description

Bonus material: Email marketing job descriptions [doc] The responsibilities for this Email Designer position include designing regular, seasonal, promotional, and automated emails as necessary. The Email Designer will also organise and coordinate all digital resources...
What is email deliverability?

What is email deliverability?

Bonus material: List of 628 email SPAM trigger words [swipe file] Deliverability is important to a successful email campaign program. In a clear term, email deliverability is a set of processes responsible for placing an email into your customer’s inbox. It is a...
What is a transactional email?

What is a transactional email?

Bonus material: How to increase email click-through rates [infographic] Often referred to as automated emails, transactional email are a type of real-time messages sent to users via email after a specific action has been taken within a website. Transactional email is...
What is an email automation workflow?

What is an email automation workflow?

Bonus material: Send awesome Mailchimp email campaigns [PDF] An email workflow is a series of automated emails that are activated and sent to customers when they perform specific actions on a website or match certain behavioural conditions. They are often referred to...
One bold Step.. The relaunch of MailNinja

One bold Step.. The relaunch of MailNinja

Bonus material: 7-step email campaign success formula Two things happened. First up, I went to see Mailchimp in Atlanta. The second is I had a much-needed break from the office, a time to relax and reflect. Time to take stock and think about the future. Here are the...
How to monetise your email list

How to monetise your email list

Bonus material: Send awesome Mailchimp email campaigns Email marketing is an effective way to reach a targeted audience. Many businesses rely on email marketing for customer acquisition and retention. Emails have a high conversation rate and a strong return on...
Email design review: InVision

Email design review: InVision

Bonus material: Email design review Design I love the simplicity of this email. The blue colour throughout really works, they’ve designed the email around the brand colours, which enforces the brand identity. The email is promoting a podcast, someone’s personal story...
Email design review: Headspace

Email design review: Headspace

Bonus material: Email design review Design As with most of these emails, the header is clean, with only the logo floating up there. BUT, what makes this email is the white space and simplicity of the design. It’s fun and cartoonish, and invites you down to view more....
Email design review: Harry’s

Email design review: Harry’s

Bonus material: Email design review Design Harry’s is known in the email world for ‘doing it right’, especially for their new customer onboarding and triggered automations. This email is no exception, they give you a simple headline, short form intro copy, a clear...
Email design review: Handy

Email design review: Handy

Bonus material: Email design review Design Simple and clean, however not quite as slick and professional as the Marvel example. The use of text throughout would suggest the email is designed in the scenario images are turned off, but we’ll discuss that shortly! It...
Email design review: Marvel App

Email design review: Marvel App

Bonus material: Email design review Design Great design. Simple, colourful and enticing. There’s some nice screenshots of the app itself, so you know what it looks like. Close-up detailed shots of your product or app work really well. If you’ve got some super crisp...
Email design review: Mailchimp

Email design review: Mailchimp

Bonus material: Email design review Design It’s no shock that Mailchimp do email marketing well. It’s their thing! The simple design and colours are warm, friendly and invite you to learn more. Similarly to Nike, the header is clutter free, allowing space for the logo...
Email design review: Nike

Email design review: Nike

Bonus material: Email design review Design It’s clear to see Nike take their design seriously, and visually this email looks great, but is it practical? Look how far you have the travel down before you see some actual copy, what’s the email about? Layers I presume?...
Our email marketing (and business) toolbox

Our email marketing (and business) toolbox

Bonus material: Send awesome Mailchimp emails [Meetup slides] I knew you’d be interested. Here are the tools we use to create perfect emails, and run our business. MailNinja Platform – coming soon! As well as being a super helpful managed service for your email...
Email template module examples

Email template module examples

Bonus material: A step-by-step guide to using a custom template in Mailchimp [PDF] Wondering what constitutes a module in an email, here you go. We don’t charge for the header or footer sections, just the modules in between.
How to write great email copy

How to write great email copy

Bonus material: 58 copy/paste email CTAs [swipe file] Email marketing is a great way to reach your prospective customers and those who are at the point of purchasing your product or service. Writing great email copy may be the difference between a successful email...
Copy/paste subject line formulas

Copy/paste subject line formulas

Bonus material: 683 copy/paste email subject lines [swipe files] Stumped? We’ve all been there. What do I write? Logically, you need to think of this stuff BEFORE you’ve created your email. The subject line needs to be your call-to-arms, your dangling...
Email marketing seasonal hotspots

Email marketing seasonal hotspots

Bonus material: How to increase email open rates Holidays—no matter what time of the year—provide an excellent opportunity to reach out to not only current subscribers, but to help generate even more leads by promoting the need to “share” the value you offer to your...
4 Email list growth hacks

4 Email list growth hacks

Bonus material: The MailNinja email marketing jargon buster If you are a new business then do not overlook the importance of having a well-stocked and influential email list. Social media is always important for helping to grow your business and to help spread the...
How to design a great email campaign

How to design a great email campaign

Bonus material: Send awesome Mailchimp email campaigns Email marketing is an essential tool to any business who wants to achieve the best connection to their audience and customers. The beauty of it is that it feeds your subscribers the information they have...
What is a modular email template?

What is a modular email template?

Bonus material: A step-by-step guide to using a custom template in Mailchimp [PDF] Email marketing is an essential part of any company’s strategy to engage with their customers, and can continually boost ROI when done right.  Email marketing can also make you want to...
Email design hacks to boost click rates

Email design hacks to boost click rates

Bonus material: How to increase email click-through rates Are you worried that your click-through rate stats aren’t reflecting the hard work you are putting into your well-thought out email campaigns? Underwhelming click rates means fewer leads, so we have some...
Is email relevant for generation Z?

Is email relevant for generation Z?

Bonus material: How to design the perfect email [infographic] Generation Z is the cohort born anywhere between 1993 and 2000, depending on who you speak to. Most people will accept that Gen Z is certainly covered by those born in the mid-90s onwards. They tend to be...
Email Marketing Ethics in 2019

Email Marketing Ethics in 2019

Bonus material: The future of email [PDF] by Isadora Welby Marketing Executive, Phrasee A funny thing has started happening in the marketing industry over the past year: brands’ values and ethics have started to matter again. Nike stock prices soared to an all-time...
Live Shopping Carts

Live Shopping Carts

Bonus material: The future of email [PDF] by Karl Reynolds Growth Marketing, Sleeknote With cart abandonment being an issue that all e-commerce companies are aiming to address, email has been key to reducing this source of lost revenue. However, at the moment cart...
Artificial Intelligence Hype

Artificial Intelligence Hype

Bonus material: The future of email [PDF] by Isadora Welby Marketing Executive, Phrasee Artificial intelligence has been making waves in the digital marketing space for several years now. Oddly, though, the email marketing industry has been more hesitant than most to...
Inboxes Are Getting Crowded

Inboxes Are Getting Crowded

Bonus material: The future of email [PDF] by Carl Sednaoui Director of Marketing, MailCharts  Trust us – even your biggest fans don’t want to hear from your brand every day. “Too many emails” is the no. 1 reason why people disengage from commercial email messages....
Auditory Calls-to-action

Auditory Calls-to-action

Bonus material: The future of email [PDF] (ACTA) by John Thies CEO, Email on Acid We’ve all heard of calls-to-action (CTA), but have you ever heard of an auditory call-to-action or ACTA? With the development of assistive technologies on mobile – like Siri on the...
Email Goal Tracking

Email Goal Tracking

Bonus material: The future of email [PDF] In Google Analytics, you can set goals and track conversions, which is a great way to know if your website is optimised and performing. Email will follow suit. As part of the email creation process you will be asked ‘why’ –...
Customer Journeys

Customer Journeys

Bonus material: The future of email [PDF] As ESPs (email service providers) make further moves towards becoming complete MCRMs (marketing customer relationship management tools), more consumer data will be gathered into one central place. From e-commerce stores, email...
People, Not Campaigns

People, Not Campaigns

Bonus material: The future of email [PDF] Email analytics can be confusing, where do you start? Most ESPs tend to focus on open and click rates as the benchmark for success, but although these are important metrics to track, it doesn’t tell the whole story. As ESPs...
Interactive Email

Interactive Email

Bonus material: The future of email [PDF] by John Thies CEO, Email on Acid Interactivity is one of the most popular topics in the email development and email marketing communities. Interactive elements can help make your email stand out and boost engagement with...
ESPs vs ISPs

ESPs vs ISPs

Bonus material: 683 copy/paste email subject lines [swipe file] There’s two things going on right now; ESPs continue to develop their products, and ISPs continue to try to identify and move promotional emails out from your main inbox. Due to these worlds colliding, I...
Making the move to Mailchimp

Making the move to Mailchimp

Bonus material: Send awesome Mailchimp emails [Meetup slides] Making the move from your current ESP to Mailchimp might seem a little daunting, but as with anything, the key is in preparation. Within this blog, I will go through data migration and how to make sure that...
AMP for Email Will Die on the Vine

AMP for Email Will Die on the Vine

Bonus material: The future of email [PDF] by Mike Nelson and Matthew Smith Really Good Emails Despite how much we love the concept of AMP, it only benefits Gmail users. Because of the complexity and additional work for developers to create versions of the email for...
Email SEO

Email SEO

Bonus material: The future of email [PDF] As email gets dragged kicking and screaming into the twentieth century, we’re likely to see some advancements in the capabilities and potential of its reach beyond the inbox. Emails will become truly shareable, like blog posts...
Email Whois

Email Whois

Bonus material: The future of email [PDF] In Mailchimp, it’s essential to verify you own the domain you’re sending from, for example before you can send an email from @yourdomain.com you first need to verify you have an active email address associated with that...
Abuse Prevention

Abuse Prevention

Bonus material: List of 628 SPAM trigger word [swipe file] Most ESPs will have an abuse prevention system, Mailchimp have Omnivore, which scans your list for people who could potentially be a high-risk to their delivery system. Most of these systems are very secretive...
Keeping your lists ETHICAL

Keeping your lists ETHICAL

Bonus material: 7-step email campaign success formula It would seem, even almost a year on from the GDPR legislation coming into full effect (and the years of build up to it), I still get the same questions about lists… “Can we use your list” – that’s not how...
Geo-target your emails

Geo-target your emails

Bonus material: Send awesome Mailchimp email campaigns [PDF] Why should you geo-target your emails and how Mailchimp can help? Taking personalisation beyond just adding somebodies name should really be a bit of a no brainer for most marketers, yet I get emails daily...
GDPR on Steroids

GDPR on Steroids

Bonus material: The future of email [PDF] GDPR has now settled in, and the flood of emails have started to slip back through. The fear of being sued seems to have passed and people are now sending at a rate they did before. At some point, there has to be a global spam...
Affiliate Marketing

Affiliate Marketing

Bonus material: The future of email [PDF] Most ESPs now prohibit the user of their platform from affiliate marketing, in Mailchimp’s case suggesting ‘affiliate marketers are generating business for someone else, so there’s no real obligation to maintain relationships...
In-email Purchasing

In-email Purchasing

Bonus material: 58 copy/paste email CTAs [swipe file] As an email marketing agency, getting results for our clients is at the heart of everything we do, and like most businesses this takes the form of completed purchases. In order to get email recipients converting...
Inside Mailchimp HQ

Inside Mailchimp HQ

Bonus material: A step-by-step guide to using a custom template in Mailchimp [PDF] Every so often, Mailchimp allows a select few people into their creative space, just for a few days, to explore their offices, gain valuable insight into their product roadmap, and meet...
Email Monetisation

Email Monetisation

Bonus material: The future of email [PDF] Solus emails are fairly popular amongst local communities, usually local directories and news outlets allow businesses to place full-page advertorials within an email campaign to be sent to their subscriber base as a way to...
Real-time Messaging

Real-time Messaging

Bonus material: The future of email [PDF] by Karl Reynolds Growth Marketing, Sleeknote The spread of real-time messaging has changed the way in which we digitally interact with each other, with message content becoming more easily consumable. Email will also follow...
Friendly from names

Friendly from names

Bonus material: How to increase email open rates [infographic] Scan over your inbox and check for friendly from names, friendly email addresses and just a touch of personality. You’ll probably find that there are only a few companies that have given their email its...
AI and Predicted Machine Learning

AI and Predicted Machine Learning

Bonus material: The future of email [PDF] At some stage in the not-so-distant future, I predict that AI will become smarter, and be able to accurately predict actions before they happen. Like a creepy sci-fi movie (anyone seen Minority Report?), I foresee super-smart...
API Feeds to Replace RSS

API Feeds to Replace RSS

Bonus material: The future of email [PDF] I predict in years to come that emails won’t be a single entity, but instead a collection of content blocks that are fed from different sources. For those familiar with RSS, I see a more flexible API feed to replace this. I...
Hyper Segmentation

Hyper Segmentation

Bonus material: The future of email [PDF] Hyper-segmentation is a term I’ve used for automatically segmenting your data by tracking micro-actions. I believe that in order to gather deep, more granular metrics, it’s essential that email tracking mirrors that of a...
The Pendulum Will Swing for GIFs

The Pendulum Will Swing for GIFs

Bonus material: The future of email [PDF] by Mike Nelson and Matthew Smith Really Good Emails We are on track to abusing the number of GIFs in an email. Brace yourself for animations going crazy as designers get a hold of tools that create GIFs easier and marketers...
Granular Personalisation

Granular Personalisation

Bonus material: The future of email [PDF] Personalisation is commonplace for email marketers however I predict this will become a huge area of development and growth over the next few years. Anyone with an Amazon account will know that you receive automated emails...
True Preference Selection

True Preference Selection

Bonus material: The future of email [PDF] In a similar way to content being made up of fully customised and personalised snippets, I also see this content being served up to your subscribers as and when they request it. Rather than your personal inbox being subjected...
Enter JavaScript

Enter JavaScript

Bonus material: The future of email [PDF] Eventually, JavaScript will enter the fold. With the introduction of JS will come advancements in email coding functionality, giving email a resurgence. At the time of writing this white paper, CSS animations and interactivity...
Video in Email – Finally

Video in Email – Finally

Bonus material: The future of email [PDF] Video in email has long been a wish for most marketers, and even to this day I explain at least once a week that we cannot actually embed video, all we can do is recreate a video player as a still image linking through to a...
Plain Text Newsletters

Plain Text Newsletters

Bonus material: The future of email [PDF] by Karl Reynolds Growth Marketing, Sleeknote Although reverting back to a plain text newsletter from the ubiquitous and stylized HTML version may seem like a step backwards to some, it’s a switch that’s actually getting some...
Email Standards

Email Standards

Bonus material: The future of email [PDF] Let’s be honest, email coding is stuck in the 90s. It may take some time, but it’s inevitable that there will eventually be a standard for email coding. In much the same way the web has with W3C, email will have a set of rules...
UX For Email

UX For Email

Bonus material: How to design the perfect email [Infographic] UX design is a buzzword in the world of graphic design. In short, it requires a designer to look at each design touchpoint as part of the user journey to ensure it’s relevant and consistent. When you...
Email Accessibility

Email Accessibility

Bonus material: Email design review [PDF] by John Thies CEO, Email on Acid Interest in email accessibility has been growing in recent years, and we’re starting to see more email developers and marketers creating emails with accessible best practices in mind. In a...
Mobile-First Design

Mobile-First Design

Bonus material: The future of email [PDF] Studies vary, but it’s fair to say that the pendulum from mainly desktop to mobile readership is firmly leaning towards the latter. I predict this to continue to grow, slowly, but steadily over the years to come. With this in...
Email Design Trends

Email Design Trends

Bonus material: Email design review [PDF] There’s been a shift from lengthy, multi-column, ‘busy’ looking emails to a more stripped back, simple design. In a similar approach to one-page websites, I’ve seen a lot of emails reduced to one column, allowing the content...
Why is email marketing important?

Why is email marketing important?

Bonus material: The MailNinja email marketing jargon buster Email marketing is important because, simply put, it acts as a conduit between your business and your audience. Whether that’s customers and prospective customers, newsletter subscribers, club members, fans...
Dojo: the MailNinja way

Dojo: the MailNinja way

Bonus material: Send awesome Mailchimp email campaigns [PDF] Dojo noun. A dōjō is a hall or space for immersive learning or meditation. This is traditionally in the field of martial arts, but has been seen increasingly in other fields, such as meditation and software...
Email newsletters are dead

Email newsletters are dead

Bonus material: How to increase email open rates [Infographic] Before I hear screams from every email marketer across the land, let me explain my point. When I refer to email newsletters, I refer to the company-centric emails that are sent out at a fixed cadence. For...
Email design trends in 2019

Email design trends in 2019

Bonus material: Send awesome Mailchimp email campaigns [PDF] The famous Russian author, Leo Tolstoy once said; “If you want to do something, do it well. If you can’t or do not want to do it, better don’t start at all”. No words ring truer when it comes to email...
We’re Mailchimp Partners!

We’re Mailchimp Partners!

Bonus material: Send awesome Mailchimp emails [Meetup slides] Since we launched MailNinja back in 2005, we’ve been steadily growing year on year, and this is in part down to our relationship with Mailchimp. Our focus for many years has been solely email marketing;...
UX design for email

UX design for email

Bonus material: How to design the perfect email [Infographic] In 2019, UX is a buzzword. In short, it’s something that creative trendy types like to put on their LinkedIn profiles and CVs to show they are ‘on trend’, and can charge an extortionate amount of money for,...