MailNinja email marketing resources

The email marketing blog

Email marketing tips, tricks and hacks.

One bold Step.. The relaunch of MailNinja

Two things happened. First up, I went to see Mailchimp in Atlanta. The second is I had a much-needed break from the office, a time to relax and reflect. Time to take stock and think about the...

Email Deliverability Expert job description

The Email Deliverability Expert is responsible for ensuring all aspects of email deliverability, including promotional emails, transactional emails, notifications, and others. He or she oversees...

Email Data Analyst job description

The Email Data Analyst is responsible for querying data relating to email campaigns and managing the email databases. He or she analyses findings in order to identify customer segments, evaluate...

What is email A/B split and multivariate testing?

Split testing is a way to test out different versions against each other and see how they perform under live conditions. The two major types of split testing are A/B split testing and multivariate...

Email Copywriter job description

The Email Copywriter is responsible for creating and organising all of the written content for email campaigns including slogans, headlines, and body content. This role works closely with other...

What is an email campaign?

An email campaign is a progression of messages that you send to your prospects. Email campaigns are not only lucrative, but also a great way to build a long-lasting customer base regardless of the...

What is email marketing?

Email marketing is a very successful form of marketing, one which has now surpassed both direct mail marketing and telemarketing.  It is the use of email to generate brand exposure, drive traffic to...

What is an email click-through rate?

Click-through rate (or CTR) is a way of measuring the success of an online advertising campaign. It is the percentage of people who visited a page or received your email and click on the ads to your...

What is an email open rate?

One of the most important aspects of email marketing is to get subscribers to open an email. It is a primary email metric that helps determine how well a campaign or a business’ email marketing...

The Future of Email – Free Report

List of 628 Email SPAM Trigger Words

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