The email marketing blog.

Email is not dead

A discussion about the effectiveness of email marketing vs other forms of marketing based on ROI   We all know marketing is a core element to success in any business, but sometimes you have to...

How to create readable emails

In today’s world of emails, you can send just about anything to your mailing list, you could send a full blog post! But it doesn’t mean that you should. Making emails readable is just as important...

Beyond email open tracking

Email metrics are an important part of an email marketers work. Making sure the content you are producing, the emails you are sending and many other factors are doing as well as possible to get your...

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