A blog full of email-y goodness

Operating under the GDPR (Now)

by Matt Gonzales VP of Product & Compliance, Kickbox Data privacy is a highly visible issue due to evolving regulation like the GDPR and publicized data breaches. Businesses need to be transparent about their data collection and processing activities and about changes they make to these...

Email Marketing Ethics in 2019

by Isadora Welby Marketing Executive, Phrasee A funny thing has started happening in the marketing industry over the past year: brands’ values and ethics have started to matter again. Nike stock prices soared to an all-time high when they announced (loudly) that controversial NFL quarterback and...

Live Shopping Carts

by Karl Reynolds Growth Marketing, Sleeknote With cart abandonment being an issue that all e-commerce companies are aiming to address, email has been key to reducing this source of lost revenue. However, at the moment cart abandonment emails aren’t particularly engaging or interactive—but change...

Artificial Intelligence Hype

by Isadora Welby Marketing Executive, Phrasee Artificial intelligence has been making waves in the digital marketing space for several years now. Oddly, though, the email marketing industry has been more hesitant than most to adopt this game-changing technology. According to data compiled by...

Are you giving your email results a fair trial?

Today, email metrics typically consist of: Opens - how many people have opened the email Clicks - how many times links in an email have been clicked. Both of these can be split into unique and total (how many opens/clicks by individuals rather than a total of repeated opens/clicks by the same...

Inboxes Are Getting Crowded

by Carl Sednaoui Director of Marketing, MailCharts Trust us – even your biggest fans don't want to hear from your brand every day. "Too many emails" is the no. 1 reason why people disengage from commercial email messages. Brands that take a long-term view of email will avoid increasing message...

Mailchimp's Evolution From ESP to Marketing Platform

by Darcy Kurtz VP of Product Marketing, Mailchimp During Mailchimp’s first 16 years, we focused on doing one thing extremely well: email. But as we listened to our customers, we recognized their need for multiple marketing channels to communicate with their customers. That inspired us to launch...

Auditory Calls-to-action

(ACTA) by John Thies CEO, Email on Acid We’ve all heard of calls-to-action (CTA), but have you ever heard of an auditory call-to-action or ACTA? With the development of assistive technologies on mobile – like Siri on the iPhone – and the rise in popularity of smart speakers, more users are...