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People, Not Campaigns

People, Not Campaigns

Bonus material: The future of email [PDF] Email analytics can be confusing, where do you start? Most ESPs tend to focus on open and click rates as the benchmark for success, but although these are important metrics to track, it doesn’t tell the whole story. As ESPs...
Interactive Email

Interactive Email

Bonus material: The future of email [PDF] by John Thies CEO, Email on Acid Interactivity is one of the most popular topics in the email development and email marketing communities. Interactive elements can help make your email stand out and boost engagement with...
ESPs vs ISPs

ESPs vs ISPs

Bonus material: 683 copy/paste email subject lines [swipe file] There’s two things going on right now; ESPs continue to develop their products, and ISPs continue to try to identify and move promotional emails out from your main inbox. Due to these worlds colliding, I...