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Email design for mobile

Email design for mobile

Bonus material: Email design review [PDF] A majority of internet users access online services through smart mobile devices. Email marketing services have had to recalibrate their marketing strategies to reach and engage mobile users. Designing emails for mobile...
Email is not a sales tool

Email is not a sales tool

Bonus material: How to increase email open rates [infographic] Data is big in marketing. We all know that. Today, lots of companies collect data from their customers and then use email marketing services so that they can promote products and services to them. Not long...
The psychology of email button colours

The psychology of email button colours

Bonus material: Send awesome Mailchimp emails [Meetup slides] Just like any animal, our eyes adapt to colours to assist us in our survival. From foraging in forests and spotting danger to finding precious resources like water and plants, there is a good deal of...