A business can have the very best product, service or solution in the world, but if it is unable to reach its target audience, or if its attempts at marketing fall flat, then the business will ultimately fail. Success is about far more than just providing something people want and will value – it’s also reliant upon being able to let them know that such an item exists.
One of the most effective and efficient means of getting your message is, and has been for close to two decades, email. Did you know that 99 percent of all consumers concede that they check their email accounts at least once per day, or that 93 percent of all B2B marketers utilise email so as to get their content in front of their target demographics?
The average office worker receives around 121 emails every day, and so figuring out the most appropriate way of making your content stand out, and ensuring it reaches the right people, is absolutely key.
So how should you go about building an email list that does achieve results?
1. Have a form on your website
The very best way to capture the details of people that genuinely care about what you do and want to be kept updated on latest products or recent progress is to encourage them to hand over their email address while on your website. If, in return, you can provide them with a newsletter at regular intervals, you will be able to build a robust relationship.
2. Make use of your employees
You and your employees will, over the course of a year, likely interact with people from hundreds – if not thousands – of different organisations. By doing something simple like putting footers in your emails that advertise your conferences, products, services or solutions, you will be making use of free advertising space that has previously gone unharnessed.
3. Make use of content
If you’re reading this post, then that should offer all the evidence you need to indicate that blogs work. Google absolute loves it when you create content that is valuable and bespoke, and so it will push you to the top of its search rankings if you can do it time and time again, giving you more visibility. To make use of this increased level of public awareness, you need to ensure that every piece of content has a call of action of some kind – a link to a product, an email address of an employee should they wish to get in contact, or a link to another article you have already written.
Speaking of including a call to action…contact us today to find out how our email marketing services can help you.