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MailNinja email marketing resources

The email marketing blog

Email marketing tips, tricks and hacks.

Every post from the MailNinja blog!

How to avoid email blacklists

Email marketing services offer some of the best conversion rates of any digital marketing channel - but to reap the rewards you have to...

Email automation for beginners

Email marketing automation is a vital part of building a profitable email list, regardless of your industry. Whilst email automation may...

B2B vs B2C email marketing

Are you a business which serves both a consumer and a business audience? Maybe your business has changed tack, broadening its audience to...

How are email opens tracked?

You put time and effort into your email marketing campaigns, so it's natural that you want to know exactly how well they're doing. One way...

Email UX for non-designers

11 seconds is the average time your subscribers will spend looking at your emails according to Litmus Email Analytics. You could spend...

MailNinja MailNinja are the trusted email agency and Mailchimp Partner. Leave your Mailchimp email marketing to the experts. We’ll take...

Don’t hire an email marketer

Email marketers are expensive. Super expensive. But research shows that email is still the preferred channel for 60% of people to receive...

Build or buy your email list?

At first glance, it can seem that buying a mailing list packed with email addresses is the best solution for fast and comprehensive...

A guide to email-safe fonts

When you are selecting a font for your email, you need to be aware that there are various fonts deemed 'web-safe', and non-standard ones...

Email marketing stats 2019

Time and money are two precious commodities that you can't afford to waste. When marketing, you cannot afford to ignore any tools that can...

Email Copywriting 101

Email is the most common method of communication for many people. Based on research gathered by ConstantContact, professionals dedicate an...

Roles in email marketing

In any business, marketing is one of the most crucial factors, as this brings in new clients and allows for natural growth and...

Email marketing content ideas

Do you need some inspiration with what to include in your email marketing campaigns? Content within your email marketing services should...

Remarketing basics for e-commerce

One industry that has seen significant technological advances is commerce, where more buyers are shifting towards online platforms for...

Email design for mobile

Bonus material: Email design review [PDF] A majority of internet users access online services through smart mobile devices. Email...

Email is not a sales tool

Bonus material: How to increase email open rates [infographic] Data is big in marketing. We all know that. Today, lots of companies...

Email Data Analyst job description

Bonus material: Email marketing job descriptions [doc] The Email Data Analyst is responsible for querying data relating to email campaigns...

What is an email template?

Bonus material: A step-by-step guide to using a custom template in Mailchimp [PDF] An email template is essential when it comes to...

What is an email blacklist?

Bonus material: List of 628 email SPAM trigger words [swipe file] A blacklist is a list of domains or electronic mail addresses that are...

What is email personalisation?

Email Personalisation is not as simple as addressing the email as "Hi, John". Effective email personalisation includes adding the...

What is an email list segment?

List segmentation is an email marketing technique used by businesses and marketers to send relevant communications to specific people in...

What is spam?

Spam is a global problem that every email user detests. It refers to any unsolicited and unwanted email or message you received without...

What is an email soft bounce?

Bonus material: How to design the perfect email [infographic] Soft bounce indicates an email could not be delivered for temporary reasons....

What is an email hard bounce?

Bonus material: List of 628 email SPAM trigger words [swipe file] A hard bounce is an automated email message sent from the recipient's...

What is an email open rate?

Bonus material: How to increase email open rates [infographic] One of the most important aspects of email marketing is to get subscribers...

What is email marketing?

Bonus material: Send awesome Mailchimp emails [Meetup slides] Email marketing is a very successful form of marketing, one which has now...

What is an email campaign?

An email campaign is a progression of messages that you send to your prospects. Email campaigns are not only lucrative, but also a great...

Email Copywriter job description

Bonus material: Email marketing job descriptions [doc] The Email Copywriter is responsible for creating and organising all of the written...

Email Designer job description

Bonus material: Email marketing job descriptions [doc] The responsibilities for this Email Designer position include designing regular,...

What is email deliverability?

Bonus material: List of 628 email SPAM trigger words [swipe file] Deliverability is important to a successful email campaign program. In a...

What is a transactional email?

Bonus material: How to increase email click-through rates [infographic] Often referred to as automated emails, transactional email are a...

How to monetise your email list

Bonus material: Send awesome Mailchimp email campaigns Email marketing is an effective way to reach a targeted audience. Many businesses...

Email design review: InVision

Bonus material: Email design review Design I love the simplicity of this email. The blue colour throughout really works, they’ve designed...

Email design review: Headspace

Bonus material: Email design review Design As with most of these emails, the header is clean, with only the logo floating up there. BUT,...

Email design review: Harry’s

Bonus material: Email design review Design Harry’s is known in the email world for ‘doing it right’, especially for their new customer...

Email design review: Handy

Bonus material: Email design review Design Simple and clean, however not quite as slick and professional as the Marvel example. The use of...

Email design review: Marvel App

Bonus material: Email design review Design Great design. Simple, colourful and enticing. There’s some nice screenshots of the app itself,...

Email design review: Mailchimp

Bonus material: Email design review Design It’s no shock that Mailchimp do email marketing well. It’s their thing! The simple design and...

Email design review: Nike

Bonus material: Email design review Design It’s clear to see Nike take their design seriously, and visually this email looks great, but is...

Email template module examples

Bonus material: A step-by-step guide to using a custom template in Mailchimp [PDF] Wondering what constitutes a module in an email, here...

How to write great email copy

Bonus material: 58 copy/paste email CTAs [swipe file] Email marketing is a great way to reach your prospective customers and those who are...

Copy/paste subject line formulas

Bonus material: 683 copy/paste email subject lines [swipe files] Stumped? We've all been there. What do I write? Logically, you need to...

Email marketing seasonal hotspots

Bonus material: How to increase email open rates Holidays—no matter what time of the year—provide an excellent opportunity to reach out to...

4 Email list growth hacks

Bonus material: The MailNinja email marketing jargon buster If you are a new business then do not overlook the importance of having a...

What is a modular email template?

Bonus material: A step-by-step guide to using a custom template in Mailchimp [PDF] Email marketing is an essential part of any company’s...

Is email relevant for generation Z?

Bonus material: How to design the perfect email [infographic] Generation Z is the cohort born anywhere between 1993 and 2000, depending on...

Operating under the GDPR (Now)

Bonus material: The future of email [PDF] by Matt Gonzales VP of Product & Compliance, Kickbox Data privacy is a highly visible issue...

Email Marketing Ethics in 2019

Bonus material: The future of email [PDF] by Isadora Welby Marketing Executive, Phrasee A funny thing has started happening in the...

Live Shopping Carts

Bonus material: The future of email [PDF] by Karl Reynolds Growth Marketing, Sleeknote With cart abandonment being an issue that all...

Artificial Intelligence Hype

Bonus material: The future of email [PDF] by Isadora Welby Marketing Executive, Phrasee Artificial intelligence has been making waves in...

Inboxes Are Getting Crowded

Bonus material: The future of email [PDF] by Carl Sednaoui Director of Marketing, MailCharts  Trust us – even your biggest fans don’t want...

Auditory Calls-to-action

Bonus material: The future of email [PDF] (ACTA) by John Thies CEO, Email on Acid We’ve all heard of calls-to-action (CTA), but have you...

Email Goal Tracking

Bonus material: The future of email [PDF] In Google Analytics, you can set goals and track conversions, which is a great way to know if...

Customer Journeys

Bonus material: The future of email [PDF] As ESPs (email service providers) make further moves towards becoming complete MCRMs (marketing...

People, Not Campaigns

Bonus material: The future of email [PDF] Email analytics can be confusing, where do you start? Most ESPs tend to focus on open and click...

Interactive Email

Bonus material: The future of email [PDF] by John Thies CEO, Email on Acid Interactivity is one of the most popular topics in the email...

ESPs vs ISPs

Bonus material: 683 copy/paste email subject lines [swipe file] There’s two things going on right now; ESPs continue to develop their...

Making the move to Mailchimp

Bonus material: Send awesome Mailchimp emails [Meetup slides] Making the move from your current ESP to Mailchimp might seem a little...

AMP for Email Will Die on the Vine

Bonus material: The future of email [PDF] by Mike Nelson and Matthew Smith Really Good Emails Despite how much we love the concept of AMP,...

Email SEO

Bonus material: The future of email [PDF] As email gets dragged kicking and screaming into the twentieth century, we’re likely to see some...

SOLVED: Emails breaking in Outlook

Bonus material: A step-by-step guide to using a custom template in Mailchimp [PDF] Recently we were approached by a new client who needed...

Email Whois

Bonus material: The future of email [PDF] In Mailchimp, it’s essential to verify you own the domain you’re sending from, for example...

Abuse Prevention

Bonus material: List of 628 SPAM trigger word [swipe file] Most ESPs will have an abuse prevention system, Mailchimp have Omnivore, which...

Keeping your lists ETHICAL

Bonus material: 7-step email campaign success formula It would seem, even almost a year on from the GDPR legislation coming into full...

Geo-target your emails

Bonus material: Send awesome Mailchimp email campaigns [PDF] Why should you geo-target your emails and how Mailchimp can help?...

GDPR on Steroids

Bonus material: The future of email [PDF] GDPR has now settled in, and the flood of emails have started to slip back through. The fear of...

Affiliate Marketing

Bonus material: The future of email [PDF] Most ESPs now prohibit the user of their platform from affiliate marketing, in Mailchimp’s case...

In-email Purchasing

Bonus material: 58 copy/paste email CTAs [swipe file] As an email marketing agency, getting results for our clients is at the heart of...

Inside Mailchimp HQ

Bonus material: A step-by-step guide to using a custom template in Mailchimp [PDF] Every so often, Mailchimp allows a select few people...

Email Monetisation

Bonus material: The future of email [PDF] Solus emails are fairly popular amongst local communities, usually local directories and news...

Real-time Messaging

Bonus material: The future of email [PDF] by Karl Reynolds Growth Marketing, Sleeknote The spread of real-time messaging has changed the...

Friendly from names

Bonus material: How to increase email open rates [infographic] Scan over your inbox and check for friendly from names, friendly email...

AI and Predicted Machine Learning

Bonus material: The future of email [PDF] At some stage in the not-so-distant future, I predict that AI will become smarter, and be able...

API Feeds to Replace RSS

Bonus material: The future of email [PDF] I predict in years to come that emails won’t be a single entity, but instead a collection of...

Hyper Segmentation

Bonus material: The future of email [PDF] Hyper-segmentation is a term I’ve used for automatically segmenting your data by tracking...

The Pendulum Will Swing for GIFs

Bonus material: The future of email [PDF] by Mike Nelson and Matthew Smith Really Good Emails We are on track to abusing the number of...

Granular Personalisation

Bonus material: The future of email [PDF] Personalisation is commonplace for email marketers however I predict this will become a huge...

True Preference Selection

Bonus material: The future of email [PDF] In a similar way to content being made up of fully customised and personalised snippets, I also...

Enter JavaScript

Bonus material: The future of email [PDF] Eventually, JavaScript will enter the fold. With the introduction of JS will come advancements...

Video in Email – Finally

Bonus material: The future of email [PDF] Video in email has long been a wish for most marketers, and even to this day I explain at least...

Plain Text Newsletters

Bonus material: The future of email [PDF] by Karl Reynolds Growth Marketing, Sleeknote Although reverting back to a plain text newsletter...

Email Standards

Bonus material: The future of email [PDF] Let’s be honest, email coding is stuck in the 90s. It may take some time, but it’s inevitable...

UX For Email

Bonus material: How to design the perfect email [Infographic] UX design is a buzzword in the world of graphic design. In short, it...

Email Accessibility

Bonus material: Email design review [PDF] by John Thies CEO, Email on Acid Interest in email accessibility has been growing in recent...

Mobile-First Design

Bonus material: The future of email [PDF] Studies vary, but it’s fair to say that the pendulum from mainly desktop to mobile readership is...

Email Design Trends

Bonus material: Email design review [PDF] There’s been a shift from lengthy, multi-column, ‘busy’ looking emails to a more stripped back,...

Why is email marketing important?

Bonus material: The MailNinja email marketing jargon buster Email marketing is important because, simply put, it acts as a conduit between...

Dojo: the MailNinja way

Bonus material: Send awesome Mailchimp email campaigns [PDF] Dojo noun. A dōjō is a hall or space for immersive learning or meditation....

Email newsletters are dead

Bonus material: How to increase email open rates [Infographic] Before I hear screams from every email marketer across the land, let me...

Email design trends in 2019

Bonus material: Send awesome Mailchimp email campaigns [PDF] The famous Russian author, Leo Tolstoy once said; “If you want to do...

We’re Mailchimp Partners!

Bonus material: Send awesome Mailchimp emails [Meetup slides] Since we launched MailNinja back in 2005, we’ve been steadily growing year...

UX design for email

Bonus material: How to design the perfect email [Infographic] In 2019, UX is a buzzword. In short, it’s something that creative trendy...

The Future of Email – Free Report

List of 628 Email SPAM Trigger Words

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