Email campaigns have proven to be a useful marketing tool that if properly utilised, could be more effective than social media marketing. Emails are preferred because people do not change their addresses as often as their social media profiles. After getting your first email subscribers, the next step is to ensure they read and act on the newsletters you will be sending them. To ensure the most click to open rates, your timing needs to be right.
So, when is the ideal time to send an email campaign? The following tips will ensure your newsletters are not deleted as soon as they hit the inbox of your subscriber.
Which days of the week are best?
Avoid Mondays – Mondays are never a good time to bombard people’s inboxes with marketing emails. Most people are grumpy about the end of the weekend, and finding piles of emails they accumulated over the past few days does nothing to cheer them up. These emails are usually deleted, and yours won’t be an exception.
Weekends are no good either – Unless you want your email to be deleted on Monday as discussed in the previous point, you should avoid weekends too. The click to open rates on these days are low as most people are socialising or out running errands. Emails sent during these days will most likely be opened on Monday.
Tuesdays, Wednesdays, and Thursdays – After eliminating Mondays and weekends, four days are left. On Fridays, most people are itchy for the end of the week and the weekend mood in the air makes it difficult to read and act on marketing emails. According to MailChimp’s send time optimisation, Tuesdays and Thursdays are the ideal time for sending email newsletters.
Which time of day is best?
Now that the ideal days, Tuesdays, Wednesdays and Thursdays, have been established, which is the perfect time? Data by MailChimp shows that 2 pm is the optimal time with the highest click to open rates. Therefore, sending your email on 2.30 pm Thursday increases its chances of being read and acted upon.
While the perfect timing will depend on other factors such as your client’s mood and the type of content you are sending out, following the above guidelines will give your email the best chance of being read and acted upon.
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