MailNinja are specialists in the provision of email marketing services to a wide range of clients. As a result, we’ve learned a thing or two about making Black Friday and Cyber Monday email promotions as effective as possible. Here we offer you the benefit of our experience, to make your Black Friday and Cyber Monday deals a runaway success.

Choose your promotions

It sounds simple, but you need to start by choosing what products you’re going to actually promote. Are you going to have a blanket discount across everything you offer? Or are you going to choose certain products on which to offer the discounts? Your first step is always to make sure you’ve clearly defined where your discounts are going to apply, and by how much. Naturally, MailNinja can help you with this.

Be concise

The average email recipient has decided whether it’s worth continuing reading the email inside the first few lines, so you need to cut to the chase. Focus on the key points – what you’re discounting, how much you’re discounting it by, and how long you’re discounting it for. Don’t be tempted to give chapter and verse about your business background, focus on what you want to offer your customers.

Catch the eye

You need to grab your recipients’ attention with your email, which means getting creative with the layout and formatting. Interesting colour schemes, unusual fonts, logos, graphics, .gifs – they can all be used to make your email absolutely unmissable. Remember that most people get their inbox flooded with promotions around Cyber Monday and Black Friday, so you need to make sure you stand out.

Show your products

Customers are becoming increasingly drawn to images rather than copy, so you need to make your promotions more visual. Don’t focus on long-winded product descriptions – instead, try a clear photograph of the product you’re selling with just a few words and the new price. You might be amazed how much more inclined customers are to click when they can actually see what’s on offer.

For more Black Friday and Cyber Monday email marketing advice, contact MailNinja today – the email marketing agency you can trust.