Generating a successful Black Friday email marketing campaign can certainly be a challenge. It’s a busy season with plenty to think about and adding the pressure to produce a show-stopping email campaign can be the straw that breaks the donkeys back. Fortunately, we already know this and we also know sometimes, when we’re struggling to come up with fresh advertising ideas, it can help to break down the success of some past examples. Maybe they’ll jog your memory and you’ll remember that awesome idea you had that slipped away or maybe they’ll inspire a whole new marketing campaign.
1. Nothing but the sale
BLACK FRIDAY SALE: 40% OFF shouts the subject line of the email. When opened, the first thing you see is a huge banner with this saving emblazoned across it. From there, the rest of the email further reinforces this one message. The sale is here, but not for long. It’s big, but you’ve got to get here fast. The urgency generated by this style of email motivates the receiver into action, clicking through there and then to take advantage of this great deal. High click-through rate: achieved.
2. The free gift
Sure, for most companies and retailers, merely offering you a one-day saving is enough, maybe a few people will pick up on the offer and make some savings. However, if there’s one thing people love more than a discount, it’s a free gift. With the additional motivation of the free gift, if the customer spends over a certain amount, the chances are they’ll add more to their baskets and spend more money with the end goal of getting their hands on that sweet, sweet free gift.
3. Limited stock
To really emphasise to the customer that this is an awesome deal, mentioning that there is only limited stock available ramps up the urgency of the email. Do you want this deal? You’ve got to buy now! With a proven record of high click-through rates, the added pressure of limited stock provides a reason for the purchase and a time-limit on it.
With these three bold email marketing examples, you can build up a successful campaign of your own. Make the most of Black Friday with a stand-out, bold marketing plan.