12 Examples of using GIFs in emails

12 Examples of using GIFs in emails

68% of millennials use and like seeing visual content like emojis, GIFs, and stickers in their email. Unsurprisingly, only 37% of people over 65 have the same opinion. Therefore if you have a target market of primarily people under 65, use more visual content. The...
Examples of great email design

Examples of great email design

Marketing is absolutely crucial when it comes to teaching people about what your business does, why you do it, and how it can benefit them as the potential customer. However, your marketing is far more than the words you produce; when you are sending out emails, for...
Email UX for non-designers

Email UX for non-designers

11 seconds is the average time your subscribers will spend looking at your emails according to Litmus Email Analytics. You could spend hours tailoring content to your readers and they are gone in less time than it takes to tie your shoe. How are you supposed to grab...
A guide to email-safe fonts

A guide to email-safe fonts

When you are selecting a font for your email, you need to be aware that there are various fonts deemed ‘web-safe’, and non-standard ones which may not be quite so trustworthy. Most experts will recommend that you use web-safe fonts because they are the...
How to write clickable buttons and CTAs

How to write clickable buttons and CTAs

One of the most important aspects of the email marketing campaign is the call-to-action button. It’s what turns an email reader into a customer. However, just writing something in a button doesn’t constitute a strong call to action. There are specific elements that...