Why email marketing?

Why email marketing?

There is more choice than ever before when it comes to marketing your business. Whether it is digital marketing channels or more traditional routes, you may feel a bit overwhelmed by the sheer amount of ways you could go about it. One very effective technique you...
B2B vs B2C email marketing

B2B vs B2C email marketing

Are you a business which serves both a consumer and a business audience? Maybe your business has changed tack, broadening its audience to include both groups. Whatever your circumstances, it’s important to note that the drivers which cause a consumer to purchase...