B2B vs B2C email marketing

B2B vs B2C email marketing

Are you a business which serves both a consumer and a business audience? Maybe your business has changed tack, broadening its audience to include both groups. Whatever your circumstances, it’s important to note that the drivers which cause a consumer to purchase...
How are email opens tracked?

How are email opens tracked?

You put time and effort into your email marketing campaigns, so it’s natural that you want to know exactly how well they’re doing. One way to track the success of a campaign is through the open rate. What is the open rate? The “open rate” of an...
Don’t hire an email marketer

Don’t hire an email marketer

Email marketers are expensive. Super expensive. But research shows that email is still the preferred channel for 60% of people to receive updates and promotional material from companies they are interested in doing business with. So, what do you do? Email marketing is...
Email marketing stats 2019

Email marketing stats 2019

Time and money are two precious commodities that you can’t afford to waste. When marketing, you cannot afford to ignore any tools that can help. There is no tool more valuable than email marketing. Email marketing isn’t just about sending messages to...