Is email relevant for generation Z?

Is email relevant for generation Z?

Generation Z is the cohort born anywhere between 1993 and 2000, depending on who you speak to. Most people will accept that Gen Z is certainly covered by those born in the mid-90s onwards. They tend to be very comfortable with technology, having grown up alongside...

Operating under the GDPR (Now)

by Matt Gonzales VP of Product & Compliance, Kickbox Data privacy is a highly visible issue due to evolving regulation like the GDPR and publicized data breaches. Businesses need to be transparent about their data collection and processing activities and about...
Email Marketing Ethics in 2019

Email Marketing Ethics in 2019

by Isadora Welby Marketing Executive, Phrasee A funny thing has started happening in the marketing industry over the past year: brands’ values and ethics have started to matter again. Nike stock prices soared to an all-time high when they announced (loudly) that...

Live Shopping Carts

by Karl Reynolds Growth Marketing, Sleeknote With cart abandonment being an issue that all e-commerce companies are aiming to address, email has been key to reducing this source of lost revenue. However, at the moment cart abandonment emails aren’t particularly...
Artificial Intelligence Hype

Artificial Intelligence Hype

by Isadora Welby Marketing Executive, Phrasee Artificial intelligence has been making waves in the digital marketing space for several years now. Oddly, though, the email marketing industry has been more hesitant than most to adopt this game-changing technology....