How to design a great email campaign

Email marketing is an essential tool to any business who wants to achieve the best connection to their audience and customers. The beauty of it is that it feeds your subscribers the information they have subscribed to. Because of this, email marketing still proves to...
Inboxes Are Getting Crowded

Inboxes Are Getting Crowded

by Carl Sednaoui Director of Marketing, MailCharts Trust us – even your biggest fans don’t want to hear from your brand every day. “Too many emails” is the no. 1 reason why people disengage from commercial email messages. Brands that take a long-term...
People, Not Campaigns

People, Not Campaigns

Email analytics can be confusing, where do you start? Most ESPs tend to focus on open and click rates as the benchmark for success, but although these are important metrics to track, it doesn’t tell the whole story. As ESPs continue to develop their reporting, the...
Keeping your lists ETHICAL

Keeping your lists ETHICAL

It would seem, even almost a year on from the GDPR legislation coming into full effect (and the years of build up to it), I still get the same questions about lists… “Can we use your list” – that’s not how MailNInja works. Our list is built up of...