by John Thies
CEO, Email on Acid
Interest in email accessibility has been growing in recent years, and we’re starting to see more email developers and marketers creating emails with accessible best practices in mind. In a recent poll we conducted on our website, more than 70% of respondents said they are actively working toward making their emails more accessible for subscribers with vision impairments and disabilities.
Email accessibility is about more than just font size. It’s also about coding your email so people with colour vision deficiencies can understand your message or structuring your HTML in a way that allows a screen reader to read back your email clearly. There are plenty of ways email marketers can organise their content to make it easier to read and understand.
With this rising need and interest in email accessibility, we developed an accessibility checklist within our Campaign Precheck feature. This tool checks language settings, HTML structure and design elements to make sure they are accessible for every subscriber.
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This article is from our white paper ‘The Future of Email’. To download your free copy, head to https://mailninja.co.uk/the-future-of-email