Bonus material: Email design review [PDF]

There’s been a shift from lengthy, multi-column, ‘busy’ looking emails to a more stripped back, simple design. In a similar approach to one-page websites, I’ve seen a lot of emails reduced to one column, allowing the content to flow and layout to render well across all devices.

The best emails, in my opinion, are the ones that focus on one primary CTA (call to action), adopt a simple layout (usually one column), have a bold, colourful and simple design, use a stripped back colour palette and break up copy into smaller more digestible chunks. If you head over to Really Good Emails and check out Headspace, you’ll get a feel for this approach.

Want to learn more about design trends? Read this blog. This article is from our white paper ‘The Future of Email’. To download your free copy, head to