by Mike Nelson and Matthew Smith
We are on track to abusing the number of GIFs in an email. Brace yourself for animations going crazy as designers get a hold of tools that create GIFs easier and marketers see how movement in an email can hold the attention of a reader. As like anything good in the world, it will be, and readers will condition themselves to avoid blatant GIFs for marketing purposes. Email builders will also be more conscious of file sizes and the weight they put on an email. Only those that are subtle and less frequent will prevail over time.
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