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Bonus material: The future of email [PDF]

Hyper-segmentation is a term I’ve used for automatically segmenting your data by tracking micro-actions.

I believe that in order to gather deep, more granular metrics, it’s essential that email tracking mirrors that of a website – only then can content truly be tailored accordingly. The ability to track and analyse every key tap or mouse movement would be a game changer (albeit slightly big brother) – if that data can be used effectively and strategically.

Read how we do segmentation at MailNinja here. This article is from our white paper ‘The Future of Email’. To download your free copy, head to https://mailninja.co.uk/the-future-of-email