Bonus material: The future of email [PDF]

In Mailchimp, it’s essential to verify you own the domain you’re sending from, for example before you can send an email from you first need to verify you have an active email address associated with that domain.

Due to renewed data protection laws, recent data breaches and consumer awareness of their rights, I predict that ISPs (Internet Service Providers), like Google and Microsoft, who use DKIM and SPF authentication as a way to scan incoming emails for spam, will insist sending systems like Mailchimp only allow delivery from authenticated domains.

At some point, there will be a centralised registrar similarly to a whois domain lookup service that will include email-based reputation details and other information that mean it will be easy for the recipient of spam to look up your details.

Questions? Drop us an email. This article is from our white paper ‘The Future of Email’. To download your free copy, head to