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Bonus material: The future of email [PDF]

Solus emails are fairly popular amongst local communities, usually local directories and news outlets allow businesses to place full-page advertorials within an email campaign to be sent to their subscriber base as a way to earn extra revenue. I question the GDPR ramifications on this one!

Another option is paid-for subscription-based emails. This option hasn’t really become that popular, and you can see why; how do you stop someone sharing the email content? It’s easy to lock down web content, but emails can be shared or forwarded.

Lastly, a way to monetise emails is through advertising. Think of it like ‘Google Adsense for email’, allowing people to place ads within emails instead of on websites. I’m surprised there isn’t a go-to service for this, or an option within some smaller ESPs to allow this, as it makes sense as an extra revenue generator.

Questions? Shoot us an email. This article is from our white paper ‘The Future of Email’. To download your free copy, head to https://mailninja.co.uk/the-future-of-email