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Bonus material: The future of email [PDF]

I thought i’d share some inner circle stuff with you today. In this article i’m talking about our testing process.

To kick this off, let’s look at why we test emails.

The primary reason we test every email is to ensure it renders perfectly across the most popular mobile devices with all top email clients.

According to Litmus, who produce this useful resource, the top email clients are as follows:

According to another study from Litmus, as of December 2018, 43% of all emails were opened on mobile devices. This greatly varies from business to business, but generally speaking, email readership is rising. Due to this, as an email specialist agency, we need to be focusing more and more attention on how your emails render on mobile devices.

So, now you know why we test emails, let’s talk about how we test emails.

Like most #emailgeeks, we conduct virtual testing. Our go-to choice for this service is Email on Acid. They’re a really supportive and approachable team of email enthusiasts, and we see them as a a backbone of our day to day operations. Using Email on Acid means we can test across a vast amount of devices and clients that would normally make it extremely time consuming and expensive to do internally, and physically. With just one click, we get instant previews for all the major email clients.

Unlike most #emailgeeks, we don’t stop there. On top of that, we add an extra layer of testing. This time we use a smaller selection of the top mobile devices, each with the top email clients. Just to be sure!

Since introducing our lab last year, we’ve increased the number of devices, and one of our goals for 2019 is to grow the lab even more so.

Why use a live device lab?

Virtual testing is great, but it only tells half the story.

With real, physical devices, you get to play with the emails, scroll up and down, click buttons, zoom in on images, and so much more.

Some of our mobile devices in our live device testing lab @ MailNinja

The set up.

As I mentioned, we are looking to expand on our range of devices, mainly in the mobile section. Eventually we foresee having actual phone network contracts for the latest versions of the top devices, so each year or so we can trade this in and get the very latest device as well as keep the old one to bulk up our lab!

For now, here’s what we’ve run with:

iOS

iPhone 5 (phone)
iOS 12.1.2

  • Mail app (default)
  • Gmail app
  • Outlook app
  • Yahoo Mail app

iPhone 6 Plus (phone)
iOS 12.1.2

  • Mail app (default)
  • Gmail app
  • Outlook app
  • Yahoo Mail app

iPad mini (tablet)
iOS 9.3

  • Mail app (default)
  • Gmail app
  • Outlook app
  • Yahoo Mail app

iPad 2 (tablet)
iOS 12.1.1

  • Mail app (default)
  • Gmail app
  • Outlook app
  • Yahoo Mail app

Android

Nexus 4 (phone)
Android 5.1

  • Gmail app
  • Outlook app
  • Yahoo Mail app

Samsung Galaxy S7 Edge (phone)
Android 8

  • Mail app (default)
  • Gmail app
  • Outlook app
  • Yahoo Mail app

Samsung Galaxy tab A (tablet)
Android 7.1.1

  • Mail app (default)
  • Gmail app
  • Outlook app
  • Yahoo Mail app

Apple iMac

macOS Mojave

Apps

  • Apple Mail (default)
  • Outlook

Webmail

  • Gmail
  • Outlook.com
  • Yahoo Mail

PC

Microsoft Windows 10

Apps

  • Outlook

Webmail

  • Gmail
  • Outlook.com
  • Yahoo Mail

If you like to learn more about how we work, email us at [email protected] or call us on 01793 677 511.