Bonus material: The future of email [PDF]

by Mike Nelson and Matthew Smith

Really Good Emails

Baking text into an image has a lot of negative outcomes. It doesn’t scale well. It isn’t searchable or readable by crawlers or readers. As ESPs continue to improve their editors to accommodate text positioning, font choices, and spacing for desktop and mobile, as well as making email more accessible for visually impaired individuals, there will be a conscious effort to separate text from images.

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This article is from our white paper ‘The Future of Email’. To download your free copy, head to