If you’re in the email marketing business, there are a lot of things that you must consider to ensure that your emails don’t end up in spam. Take, for instance, spam traps, anti-spam laws, and spam trigger words that can harm your email deliverability significantly.

Email marketing services and agencies must now consider factors such as ISPs and anti-spam regulations that are currently waging war against spammers. Though this is a relief for many consumers, it’s not the best news for the email marketing agency.

Unfortunately, not all victims are always spammers. By bad luck, sometimes even legitimate emails end up in spam folders as collateral damage.

Luckily, you can now do something about it and avoid your emails ending up in spam folders.

1. Know your customers

This is perhaps the best route to take before you begin sending emails to your consumers. Consumers have been known to mark messages as spam even when they know the sender. Worse yet, when they gave consent for the sender to email them.

This is a big game-changer, as even sending promotional messages only to your subscribers no longer makes you immune to the spam folder.

2. Use a reliable email service provider

The ESP that you use also determines the overall reputation of the emails that you send. ESPs that send out relevant and valuable content and have high IP address scores are labelled as trustworthy and are least likely to be marked as spam.

Reputable ESPs usually block messages from disreputable IP addresses, which can make your email marketing campaign a lot harder.

3. Limit your sending frequency

Although your consumers agreed that you send them promotional emails, they never meant that you stuff their inboxes with several annoying messages.

The truth is that no one wants to hear from you throughout the day. So, try and moderate the number of emails that you send. Don’t push your recipients to mark your emails as spam.

4. Never buy email lists

Several things can go wrong when using an email list from another business. For one, there is the legal issue of violation of ISP terms of service. You will also be violating your recipients’ privacy since they never subscribed to your email list.

There is a good chance that your ‘bought clients’ will block you almost instantly.

Wrapping up

Focusing on your email marketing campaign is only half of the process. You must also strive to ensure that your sent content doesn’t end up in your recipients’ spam folder. The tips mentioned above should help you minimise and possibly avoid getting marked as spam. Eventually, this leads to higher conversions for the business.