When it comes to delivering exceptional email marketing for your business, whether that’s Mailchimp services or similar, one of the best ways to do this is to keep your email list up to date and clean. This not only reduces the number of spam complaints but will also help you to target your email marketing campaigns more efficiently, and get to know your target audience better. After all, there’s no point in targeting emails at a demographic of people who never look at them anyway.
There are a few ways in which you can clean up your email list, without having to worry about risking any potential conversions. As one of the key UK Mailchimp partners, we pride ourselves on providing the best in email marketing tips – here are three top tips to help you get a cleaner, more effective email list.
Review open rate
One of the most efficient ways to keep your list clean is to regularly review open rates.
Using tools such as Mailchimp, we’re able to automatically review open rates, as well as those who are technically ‘invalid’ due to hard or soft bounce rates. If no one is reading your emails, it makes no sense to keep communicating with them, as it is likely to prove unsuccessful.
Reviewing subscribers and those who have chosen to unsubscribe is also important. See what behaviours or patterns you can identify from this and you should be able to learn what you can do to save time and resource in areas which won’t result in any ROI.
If people have unsubscribed, you’ll be able to see this and remove as necessary to ensure you’re not wasting time and resources.
Most databases will charge based on the size, so removing those which are deemed spam addresses can help in costs and potential ROI from an email campaign. We work with the likes of Mailchimp to ensure any spam addresses can be easily cleaned and removed.
This also includes removing duplicate addresses – this will save time and resource and result in a more effective email campaign.
If you’re looking for a stand-out email marketing agency, or want to explore email marketing services to suit your business, get in touch.