by Karl Reynolds
Growth Marketing, Sleeknote
With cart abandonment being an issue that all e-commerce companies are aiming to address, email has been key to reducing this source of lost revenue. However, at the moment cart abandonment emails aren’t particularly engaging or interactive – but change is on the horizon. In the future, abandoned cart emails will contain dynamic, interactive content that will give customers the ability to update their shopping cart without visiting the website directly.
This article is from our white paper ‘The Future of Email’. To download your free copy, head to https://mailninja.co.uk/the-future-of-email