Ben Chestnut (Mailchimp CEO) recently announced Mailchimp Stores, their first proper foray into the world of commerce. Let’s take a dive into how this all works.

First up, click on the Website icon on the left to go to your website settings. Here’s where you’ll find ‘Store’. Now click the button to Start Building Your Store.

Mailchimp stores: a giant leap forward into commerce

Ok, next up, give your store a name.

Mailchimp stores: a giant leap forward into commerce

Now add your first product. Give it a name, add a square product image, a price, and a description.

Mailchimp stores: a giant leap forward into commerce

Fab. That’s now added to your product inventory. Click Continue to set up your store.

Mailchimp stores: a giant leap forward into commerce

The store setup page has just a few essentials steps to get your store up and running.

Mailchimp stores: a giant leap forward into commerce

The first thing we need to do is confirm our business address. Now, Mailchimp has cleverly worked out that we have listed our product in dollars, but we have a UK address. Must fix that!

Mailchimp stores: a giant leap forward into commerce

Now we need to add our store shipping costs. I’ve set ours to FREE ($0).

Mailchimp stores: a giant leap forward into commerce

Now connect up Stripe. Store currently works exclusively with Stripe, but as they are the leading payment processor online, that’s a wise move.

Mailchimp stores: a giant leap forward into commerce

Once done, you can hop down to view and add more products.

Mailchimp stores: a giant leap forward into commerce

All done.

To view your store settings, click on the Settings link in the websites section, and click Store.

Mailchimp stores: a giant leap forward into commerce

Once in, you can edit your store settings any time.

Mailchimp stores: a giant leap forward into commerce

Voilà, as they say!