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What is an email template?

An email template is essential when it comes to promotional campaigns. It is a pre-designed email that you can change or modify to create your unique email template with the content of your own. It...

What is email A/B split and multivariate testing?

Split testing is a way to test out different versions against each other and see how they perform under live conditions. The two major types of split testing are A/B split testing and multivariate...

Email Copywriter job description

The Email Copywriter is responsible for creating and organising all of the written content for email campaigns including slogans, headlines, and body content. This role works closely with other...

What is an email campaign?

An email campaign is a progression of messages that you send to your prospects. Email campaigns are not only lucrative, but also a great way to build a long-lasting customer base regardless of the...

What is email marketing?

Email marketing is a very successful form of marketing, one which has now surpassed both direct mail marketing and telemarketing.  It is the use of email to generate brand exposure, drive traffic to...

What is an email click-through rate?

Click-through rate (or CTR) is a way of measuring the success of an online advertising campaign. It is the percentage of people who visited a page or received your email and click on the ads to your...

What is an email open rate?

One of the most important aspects of email marketing is to get subscribers to open an email. It is a primary email metric that helps determine how well a campaign or a business’ email marketing...

What is an email hard bounce?

A hard bounce is an automated email message sent from the recipient's email server to show that an email could not be delivered for permanent reasons. There are several reasons that an email could...

What is an email soft bounce?

Soft bounce indicates an email could not be delivered for temporary reasons. Common soft bounce errors include: Email rejected by recipient's email security filter  Recipient's mailbox is full...

What is spam?

Spam is a global problem that every email user detests. It refers to any unsolicited and unwanted email or message you received without your prior approval. It may be in the form of an advertisement...

The Future of Email – Free Report

List of 628 Email SPAM Trigger Words

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