MailNinja Resources

The email marketing blog

Email marketing and Mailchimp tips, hacks and best pracs.

Email Marketing Ethics in 2019

by Isadora Welby Marketing Executive, Phrasee A funny thing has started happening in the marketing industry over the past year: brands’ values and ethics have started to matter again. Nike stock...

Live Shopping Carts

by Karl Reynolds Growth Marketing, Sleeknote With cart abandonment being an issue that all e-commerce companies are aiming to address, email has been key to reducing this source of lost revenue....

Artificial Intelligence Hype

by Isadora Welby Marketing Executive, Phrasee Artificial intelligence has been making waves in the digital marketing space for several years now. Oddly, though, the email marketing industry has been...

Are you giving your email results a fair trial?

Today, email metrics typically consist of: Opens - how many people have opened the email Clicks - how many times links in an email have been clicked. Both of these can be split into unique and total...

Inboxes Are Getting Crowded

by Carl Sednaoui Director of Marketing, MailCharts Trust us – even your biggest fans don't want to hear from your brand every day. "Too many emails" is the no. 1 reason why people disengage from...

Auditory Calls-to-action

(ACTA) by John Thies CEO, Email on Acid We’ve all heard of calls-to-action (CTA), but have you ever heard of an auditory call-to-action or ACTA? With the development of assistive technologies on...

The Dark Side of social is coming for your emails

If you've not heard of 'Dark Social' don't panic, it only sounds sinister… it's actually quite an exciting challenge now facing modern-day marketers. So what is it? Well, it's perfectly legal and is...

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The Future of Email – Free Report

List of 628 Email SPAM Trigger Words