A blog full of email-y goodness

The Dark Side of social is coming for your emails

If you've not heard of 'Dark Social' don't panic, it only sounds sinister… it's actually quite an exciting challenge now facing modern-day marketers. So what is it? Well, it's perfectly legal and is sure to impact your email marketing as much as any other part of your digital strategy (whether...

Email Goal Tracking

In Google Analytics, you can set goals and track conversions, which is a great way to know if your website is optimised and performing. Email will follow suit. As part of the email creation process you will be asked ‘why’ - what’s the purpose of this email, what tangible and trackable action are...

On the Future of Mailchimp and Smart Marketing

by Cliff Barrett Group Product Manager, Mailchimp Marketing for small businesses will become more and more challenging in the future as consumers increase the number of channels they access for information and decrease the amount of time they spend on each channel. We plan to stay ahead of that...

Customer Journeys

As ESPs (email service providers) make further moves towards becoming complete MCRMs (marketing customer relationship management tools), more consumer data will be gathered into one central place. From e-commerce stores, email campaigns, email automation, social posts, social ads, retargeting...

People, Not Campaigns

Email analytics can be confusing, where do you start? Most ESPs tend to focus on open and click rates as the benchmark for success, but although these are important metrics to track, it doesn’t tell the whole story. As ESPs continue to develop their reporting, the emphasis will be more on...

Data Security, Consumer Privacy, Messaging Relevance and Legitimacy

by Andrew Bonar Founder, Email Expert We will inevitably see more breaches of data and leaks of email addresses. This combined with a greater understanding of GDPR and CASL will result in businesses having a keener understanding of the risks and costs of storing consumer data. Consumers beyond...

Interactive Email

by John Thies CEO, Email on Acid Interactivity is one of the most popular topics in the email development and email marketing communities. Interactive elements can help make your email stand out and boost engagement with subscribers, ultimately increasing your email marketing ROI. In the future,...

If you think Mailchimp’s updates are a bad thing you’re missing the point.

It’s easy to be swept away with hearsay on the internet, even more so when a certain tone starts to fill the air on a chosen topic. Just look at the recent Momo and ‘fake news’ scandals as examples where one article is leaked, and suddenly it’s considered ‘fact’ and everyone is outraged. The joy’s...

ESPs vs ISPs

There’s two things going on right now; ESPs continue to develop their products, and ISPs continue to try to identify and move promotional emails out from your main inbox. Due to these worlds colliding, I eventually foresee one of two things happening; ESPs and ISPs will work together, set...

Making the move to Mailchimp

Making the move from your current ESP to Mailchimp might seem a little daunting, but as with anything, the key is in preparation. Within this blog, I will go through data migration and how to make sure that you don’t lose your valuable engagement information. Before you move Firstly let's create a...