MailNinja Resources

The email marketing blog

Email marketing and Mailchimp tips, hacks and best pracs.

Email Goal Tracking

In Google Analytics, you can set goals and track conversions, which is a great way to know if your website is optimised and performing. Email will follow suit. As part of the email creation process...

On the Future of Mailchimp and Smart Marketing

by Cliff Barrett Group Product Manager, Mailchimp Marketing for small businesses will become more and more challenging in the future as consumers increase the number of channels they access for...

Customer Journeys

As ESPs (email service providers) make further moves towards becoming complete MCRMs (marketing customer relationship management tools), more consumer data will be gathered into one central place....

People, Not Campaigns

Email analytics can be confusing, where do you start? Most ESPs tend to focus on open and click rates as the benchmark for success, but although these are important metrics to track, it doesn’t tell...

Interactive Email

by John Thies CEO, Email on Acid Interactivity is one of the most popular topics in the email development and email marketing communities. Interactive elements can help make your email stand out and...

ESPs vs ISPs

There’s two things going on right now; ESPs continue to develop their products, and ISPs continue to try to identify and move promotional emails out from your main inbox. Due to these worlds...

Making the move to Mailchimp

Making the move from your current ESP to Mailchimp might seem a little daunting, but as with anything, the key is in preparation. Within this blog, I will go through data migration and how to make...

AMP for Email Will Die on the Vine

by Mike Nelson and Matthew Smith Really Good Emails Despite how much we love the concept of AMP, it only benefits Gmail users. Because of the complexity and additional work for developers to create...

Mailchimp Email Template Kit, only £250

The Future of Email – Free Report

List of 628 Email SPAM Trigger Words