Email continues to grow as a means of communication. In 2019 alone, a study by Statista shows that people sent and received over 293.6 billion emails. Clearly, email is one of the most used modes of communication in the modern-day. Moreover, email serves as a means of marketing, which brings us to the concept of email marketing. To succeed in email marketing, you need to put some effort into writing good email copies. Luckily, today we will take you through the six tips to writing good email scripts that can boost sales.
Have a Good Subject Line
Before writing the actual email copy, you need to catch the eye of your recipient. The subject line can make someone open your email without thinking twice about it. The first rule of writing a subject is to appear as human as possible. Think of the recipients as some of your closest friends and shape it to appear as if talking to them. Secondly, avoid the temptation of making the subject line overly catchy and pitchy.
An example is, “Rakuten is the Perfect Online Shopping Store.” This approach could make your recipient mark your email as spam or promotional. Lastly, let the subject line be a question. A question can improve your email open rates. The bottom line, before anyone can reach that email script, why not make the recipient want to read the script with the perfect subject line.
Perfect the Opening Lines
Now that you made the recipient open the email, you do not want them to walk away at first sight. Your opening line needs to be perfect. So what do you do? Foremost, know how you wish to address the recipient. Consider whether you would want to go with a first name, a salutation, or both a first name and a salutation. Secondly, you need to connect the opening line with your subject line. You can achieve this by giving a context, building trust and credibility with the reader, slowly transitioning to your pitch. The opening line should be able to do these three things. Build context by giving the reason for reaching out, build trust by identifying yourself, and gently introduce the reader to what you are offering. Try out multiple lines and move to the body once you have made your choice.
Craft an Impeccable Body
Before taking on the body of your email, think about the purpose you wish to attain with your email. The main objective of your message will define the style of your email script. You may want to make someone buy a ticket, book a call, or visit your website. The opening line piques attention, followed by contextual information, maybe about what other customers have already experienced. Besides, you could clarify the problems you can solve for the customer with your product or service. Lastly, highlight unique solutions your client can relate with easily. A simple Mailchimp training can build confidence to do amazing email scripts yourself. With a good body, you need to move to your closing statement.
Use Tools to Help With Your Emails
Technology continues to evolve daily. The thing is that you need to achieve perfection with your email scripts. Luckily, several tools can help with that as below:
Studicus: If you need an easy route to create multiple email scripts that can boost your sales consistently, professional writers across the globe can help with that.
WowGrade: Writing a good email copy requires a lot of experience. You need someone that has been doing it for a while and will not drop a sweat doing several on your behalf.
Supreme Dissertations: If the templates are ready, you might need someone else to proofread the emails script for your sometimes even reshape them, Supreme Dissertation can offer such solutions.
Grammarly: Sometimes, you can write your emails speedily and need a tool that allows you to do quick edits and correct grammatical errors, a one-click tool like Grammarly can come in handy.
One text: Having unique emails can help you appear more credible, One Text tests your email copy for originality quickly.
Always Have a Call to Action
A good email script that can boost sales has to finish by telling people precisely what they need to do. The call to action needs to be direct and straightforward. Although your body carries the purpose of your email, a sign in the actual direction can make all the difference. Remember that if the recipient read the whole email and got the point where they are interested in a service, it is your role to tell them where to start. Hyperlinked phrases such as Click Here, Share Here, Play Now, and Join Today can help trigger that purchase quickly.
“Your intention needs to be clear as a communicator. Whatever means you may use, in the end, tell the recipients of your message what you really want from them,” espouses Melanie Sovann, a Trust My Paper, Grab My Essay, and Best Essay Education top writer.
Use Professional Templates
Sometimes you may not have the time to come up with the perfect email script. However, halting your email marketing campaigns may not be the best option. You could adopt professional email templates and still get the results you need. All you need to do is to contact the coders and designers, have the email scripts created, and ready for implementation.
Marketing can be an expensive choice if you do not know how to do it. A skill and a knowledge of email marketing can help a lot, even in your affiliate marketing journey. Take your time to learn the ropes starting with the tips above and become a better marketing guru.