UX design is a buzzword in the world of graphic design. In short, it requires a designer to look at each design touchpoint as part of the user journey to ensure it’s relevant and consistent. When you consider that email marketing’s holy grail is to send the right message at the right time to the right person, it’s clear to see where UX fits in with this mantra.
As the shift swings away from company objectives and more towards subscriber preferences, I see UX becoming more and more prevalent in both email marketing within the overall marketing stack, and on a campaign level, as companies look at design through the eyes of their audience, not just through the narrow view of their brand goals and identity.
Speak to experts in UX today! Send us a message or call us on 01793 677511 This article is from our white paper ‘The Future of Email’. To download your free copy, head to https://mailninja.co.uk/the-future-of-email