Bonus material: The future of email [PDF]

Video in email has long been a wish for most marketers, and even to this day I explain at least once a week that we cannot actually embed video, all we can do is recreate a video player as a still image linking through to a video. At the time of writing this white paper, video only safely plays in most Apple-based mail clients (mobile and desktop).

That will eventually change, as email coding standards will come into play, bringing with it HTML5 video and a host of other possibilities. Watch this space.

Read our other blogs here. This article is from our white paper ‘The Future of Email’. To download your free copy, head to