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Bonus material: The future of email [PDF]

Video in email has long been a wish for most marketers, and even to this day I explain at least once a week that we cannot actually embed video, all we can do is recreate a video player as a still image linking through to a video. At the time of writing this white paper, video only safely plays in most Apple-based mail clients (mobile and desktop).

That will eventually change, as email coding standards will come into play, bringing with it HTML5 video and a host of other possibilities. Watch this space.

Read our other blogs here. This article is from our white paper ‘The Future of Email’. To download your free copy, head to https://mailninja.co.uk/the-future-of-email