CTA is a powerful marketing technique that is strategically put in place to motivate readers to complete the desired goal such as purchase, subscribe, sign up etc. It could be a graphic, button or a text message.
A CTA usually follow the entire flow of the content, so you cannot have one without the other and expect results. They set a boundary on the readers’ information gathering experience, motivating them to move into the action phase.
The goal of a CTA is not to just engage readers to click, but to also remind them of the benefits they get when they click on the link. The better your CTA, the higher your conversion rate.
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