Bonus material: How to increase email click-through rates [infographic]

Click-through rate (or CTR) is a way of measuring the success of an online advertising campaign. It is the percentage of people who visited a page or received your email and click on the ads to your desired destination (It does not include those who failed to click but got to the website later as a result of seeing the ads). CTR is usually calculated by dividing the number of clicks on an ad by the number of impressions. For instance, if 100 people viewed your ads but only 50 clicked through to what you are promoting, then your click-through rate would be 50%.

Is CTR important? Yes, the click-through rate is important because it gives you an idea of how well your copy is doing. If you have a well-written post, ad or email that really makes the prospect want to learn more then you can expect to have a high CTR. If otherwise, you probably need to try something new. If possible test two different ads against each other). Overall, one of the least expensive ways to boost your click-through rate is to give your ads a distinctive personality.



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