One of the most important aspects of email marketing is to get subscribers to open an email. It is a primary email metric that helps determine how well a campaign or a business’ email marketing strategy is doing.
An email open rate is the percentage of people who opened any email you sent out. Mails are usually embedded with a tag. So when someone clicks and opens the email, it is recorded as “open”. To estimate your open rate, you would need to divide the total number of emails opened by the number of emails sent (minus the bounces).
The first step to getting more sales through email marketing is getting people to open your emails. If you cannot get your e-mails opened and read, then your efforts may end up being wasted. One of the best things you can do is to use appropriate and personalised subject lines. A killer subject line can be the difference between a 10% and a 70% open rate. Therefore before you send out any email, make sure you create a compelling subject line.
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