An open rate is a metric used in email marketing, showing you how many people have clicked onto your email from their inbox, junk, or spam folder. Open rates are calculated by dividing the number of emails opened by the number of emails sent (minus any hard or soft bounces).
Across the board, industry averages for open rates tend to sit anywhere between 15 – 30%. Obviously you can do better or worse than this, but an open rates takes into account the most common variables when it comes to email users, such as:
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