Split testing is a way to test out different versions against each other and see how they perform under live conditions. The two major types of split testing are A/B split testing and multivariate testing.
A/B split testing – is the easiest to perform and understand. You split traffic amongst two or more completely different versions of a webpage. You can simply change the headline or the entire design, layout, offer and what not in the variations.
Multivariate testing – comprises of a more complex formula. You identify a few key sections of a webpage and then create variations for those sections specifically. Multivariate testing software will combine all these section specific variations to generate unique versions of a page to be tested and then simply split traffic amongst those versions.
Generally, split testing is called A/B testing. It is a powerful and widely used testing method that can deliver reliable data very quickly, as they do not require a large amount of traffic to run.
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