Deliverability is important to a successful email campaign program. In a clear term, email deliverability is a set of processes responsible for placing an email into your customer’s inbox. It is a metric that indicates the number of emails that reached the recipient’s inbox. There are several factors that can influence it, but the best option is to use an authoritative service that cares about all the technical issues.
Sending too many emails that fail to be delivered with effect your sender reputation. Have a poor reputation and another email provides will pick up on this and hinder the deliverability of the emails that you do manage to send.
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