Email marketing is a very successful form of marketing, one which has now surpassed both direct mail marketing and telemarketing. It is the use of email to generate brand exposure, drive traffic to websites, distribute marketing promotions, newsletters, and other materials.
Email marketing is so popular because it is a much cheaper advertising option compared to most other forms of communication. Basically having people on a mailing list means you can send them something that is interesting in the hope to entice them to buy from you. In return, you build a better relationship between you and your prospects and they end up believing you when you suggest something to them.
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