Email Personalisation is not as simple as addressing the email as “Hi, John”. Effective email personalisation includes adding the information you know about the recipient and their behaviours, thus making the email more relevant and personal.
Email marketing is all about relationships and making your subscribers feel special by keeping it personal. It doesn’t matter if you have large lists in your internet business, making them feel special is important. They have subscribed to your list because you have something valuable which will help them succeed. Keeping your emails personal will improve your conversion rates when recommending products to them. On top of this, you will lower the rate of people opting out.
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