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Spam emails, also known as junk emails, are defined as unsolicited email messages sent in bulk. Most of these messages are commercial in nature, but some have malicious intent, containing malware or have other fraudulent purposes. It is now estimated that 80-90% of all email traffic is classed as ‘spam’.

So how can you make sure your emails avoid the spam filters, and stand out from the crowd when they land in the inboxes of your prospective customers? Read on for some quick tips on how to make sure your emails reach the intended recipients.

1. Make sure the list of people you’re emailing have all opted in to receive your emails

You will need a form on your website that makes it really clear that by filling it out they will be opting in to receive emails

2. Keep an eye on your engagement rates

You can get re-routed to junk folders if your engagement rate is low, so make sure you are sending out emails at optimum times, and tweaking your subject lines and call-to-action sections to keep things fresh and your audience engaged.

3. Keep your email list clean

Mail service providers will often re-route emails to junk folders if they are sending to a list of email addresses where a lot of them are unused or rarely used. To avoid this, make sure you clean out your email list of those subscribers who haven’t engaged with your campaigns in a while.

4. Include an ‘Unsubscribe’ link

Make sure you’ve given your subscribers a way out. No matter how engaged they are, there are a myriad of reasons why someone might want to stop receiving a certain email campaign. If someone does click to unsubscribe, you must make sure you process their request within 10 business days.

5. Avoid using spam trigger words

A lot of spam filters on email are based on certain words being used. We have a list of 628 email spam trigger words available for you to download, so have a look through them when writing your emails, and avoid using them if at all possible.