Frequently Asked Questions

About MailNinja

Helping you grow your email lists

MailNinja can help you grow your email lists by using social media and search optimisation to drive traffic to your signup forms.

About Email Marketing

Get Started

Uploading your data

Email Creation

After you mail


What is Permission Marketing?

Permission marketing is the direct interaction with your customer or prospect after you have received their permission to do so.

back to top


What is Double Opt-in?

Double opt-in is your protection against the sending of unsolicited email. After a visitor registers at your site they will receive a confirmation email. By replying to the confirmation email, your visitor has “double opted-in” which means their email address is valid and they would like to receive email from you. In addition, before uploading your list into our secure database you must make certain that it is an “opted-in” list.

back to top


Why Double Opt-in?

In the event that you send unsolicited mail or “spam”, organizations as well as Internet Service Providers, may block any incoming mail sent from our email servers.

back to top


What is “spam”?

“Spam” is the term for unsolicited email. When you “spam” someone you are sending email that they do not wish to receive or did not sign up for.

back to top


Why should I email my customers?

Customer retention is a top priority for any business. Most companies garner 80% of their revenue from just 20% of their customer base. Extending your reach to even a few more customers can lead to a significant boost in revenue as well as increased customer satisfaction. Providing your customers with information that they have specifically requested is key in any medium, but it is particularly beneficial with email. Email is FAST and INEXPENSIVE!

back to top


What is Emailxtra.com? Why should I use it?

Emailxtra.com is a fast and easy web application that allows you to communicate with your customers and prospects through email. Emailxtra.com provides you with the tools to:

  • Register customers and prospects on your site and collect valuable profile information
  • Create professional-looking email campaigns using templates
  • Send personalized offers and interest-based newsletters
  • Measure your success with real-time reports

back to top


Does Emailxtra.com have a Privacy Policy?

Yes, and a very strict one. You can learn more about our policy here. We do not allow unsolicited email, or “spam”, to be sent from our servers.

back to top


How many messages can I send per month? What is the cost?

You can send as many emails as you like, whenever you like! There are a variety of pricing levels for you to choose from based on the number of emails that you would like to send. You can purchase as many emails as you like and VerticalResponse will let you know, in real-time, how many emails you have in your “bank” after you mail your campaign.

back to top


When can I send out email?

Anytime you want! We deploy your email campaign from the time zone you specified when registering with Emailxtra.com. Just schedule a date and time, launch your campaign, and your emails are queued for delivery. Depending on the size of your mailing, the entire process can take just minutes!

back to top


How long does it take to set up?

Setting up your profile takes less than 5 minutes, it’s very easy!

back to top


How do I set it up?

Just begin with our easy Setup Interview Process – we’ll ask you a few simple questions and then automatically build and configure your profile. Be sure to have a graphic of your company logo on hand if you have one.

back to top


How do I login to my Emailxtra.com account?

Simply enter the email address and password that you selected during the Setup Interview Process.

back to top


What is a Opt-inBuilder? What is a Web Form?

A web opt-in form is a form that enables you to collect information from the people who visit your web site. Opt-inBuilder provides you with a variety of data collection options such as Email Address, First Name, Last Name, City, State, etc. as well as offering you the ability to customize up to 10 additional fields. VerticalResponse begins collecting visitor information on your behalf and you can see live reporting as soon as someone signs up on your site.

back to top


How can I add my logo into Emailxtra.com for my web opt-in form?

It’s easy – we will ask you where the file is on your computer during your Setup Interview and automatically upload it for you. You can also change your logo at any time by selecting “Update My Profile”.

back to top


How do I put the sign up form on my site?

We will give you the HTML that you will need for your site. Or, if you would prefer, let us host the sign up form for you on our site for FREE. We will simply give you the URL that you will need to link from your site.

back to top


What types of information can I capture from my members who sign up?

First, select which demographic information you would like to receive from your members including First Name, Last Name, Email Address, City, State, Zip Code, Country. You can even personalize additional information that you would like to capture from your visitors.

back to top


Can I see a report on who is signing up at my site?

Yes, select “View List” from the Emailxtra.com Control Center at any time to see the up-to-the-minute status of your member lists.

back to top


When my customers sign in to the opt-in form, will they receive an email?

Yes, they will receive a confirmation email from you from our servers to ensure that they are the one signing up for the service. This is part of the Double Opt-in procedure — remember, VerticalResponse does not send unsolicited email.

back to top


What do I do if I already have a list?

No problem, during the Setup Interview we will ask you to upload your list using our intuitive Mailing List Management feature.

back to top


Why do I need to upload my data into my Emailxtra.com account?

So we can hold your data in our secure environment and deploy your emails.

back to top


What type of data do I upload into Emailxtra.com?

Emailxtra.com can accept Text files that are either tab or comma delimited (detailed instructions on the site explain how to easily export your Excel™, ACT!™, Palm™, GoldMine™, or Outlook™ list).

back to top


Where does the data go?

Your data will be loaded into a database that is on a highly secure server in a protected environment.

back to top


How secure is the data?

Data is protected in many ways. First, our physical database servers are locked in a secure facility that monitors them 24 hours a day, 365 days a year. Secondly, all VerticalResponse servers are protected by secure firewall systems from the industry leader, Cisco Systems™.

back to top


Can anyone else use my data?

Absolutely NOT! The data is yours and only yours. You will have access to it 24/7 and it resides in a secure environment that only you can get to.

back to top


What are the steps in preparing an email campaign?

After you have loaded your data through the List Management system, just complete 4 simple steps to create your email campaign.

  1. Choose the type of email (template or freeform)
  2. Choose your template
  3. Upload your graphics
  4. Type in or paste your copy

Preview your email campaign, make revisions and send a test email to yourself or your seed list. After that you are ready to choose your list and deploy your emails.

back to top


What if I need help preparing the email?

We have “hints” and “tips” located throughout the email construction process to guide you along the way. If you need some suggestions on what type of copy to include in your email, simply cut and paste the samples within Emailxtra.com and tailor them to meet your needs.

back to top


What do I do if I don’t know how to write HTML?

Our templates were created so you can send out professional-looking emails without HTML experience. Since the HTML has already been constructed for you all you need to do is add your graphics and copy!

back to top


What happens if my customers are unable to read HTML email?

While most email readers today have the ability to open HTML emails, there are certain cases where people cannot or do not want to receive emails in this format. Emailxtra.com has you covered for these instances because we send out your email campaigns in multi-part MIME, which means that 3 versions of your email are sent out: HTML, AOL and Text. When you create your email with your template the AOL and Text versions are automatically generated for you to preview. When the email campaign is deployed, the appropriate version is pulled into your customer’s inbox based on the type of email they can receive.

back to top


Can I personalize my email?

Yes! You may customize your salutation, your subject line, or anywhere in the email that you want! (First name and Last Name only).

back to top


If I’m sending HTML, do I also need to format a text version?

Emailxtra.com’s Email Campaign Management does this for you! When you create your email with our template, AOL and Text versions are automatically generated for you to preview. When the email reaches your customer’s inbox, the appropriate format is will be pulled into their inbox.

back to top


How do I use templates?

All you need to do is follow our simple instructions. Tell us where to find your graphics on your hard drive and we will upload them onto the template. Add copy for your greeting and/or closing or use the examples VerticalResponse has provided. Our templates are one of the easiest features to use!

back to top


How big should the graphics be for my email or my sign up form?

It would be preferred if your logo was no larger than 600 pixels wide x 100 pixels tall. Your offer item graphics should not be larger than 150 pixels wide x 150 pixels tall. Please make sure that your ALL of your graphics are in .jpg or .gif format, and it’s best if the background colors are either white or transparent.

back to top


What type of copy works for a newsletter or an offer?

We’ve done some research for you! Look at our “suggestions” as we have listed some examples of copy that you can cut, paste, or modify for your announcement and/or offer.

back to top


Types of reporting?

With Emailxtra.com’s Campaign Reporting, you have access your reporting anytime, anywhere! You can see exactly when your campaign was sent out and how many emails were: received, not received, bounced, or unsubscribed. The most impressive feature of the Campaign Reporting is the ability to provide click-through rates per URL in real time!

back to top


Can anyone else see my reports?

Absolutely NOT! Your reports are password protected so no one else can see them except you and anyone you have shared your password with.

back to top


How often are the reports updated?

The reports are in REAL TIME. This means that what you view is exactly what is currently happening. Just click your refresh or reload button on your browser for an “up-to-the-second” report!

back to top


How can my member unsubscribe?

Very easily actually. They simply need to scroll to the bottom of the email and click the “unsubscribe” link or reply to your message with the word “unsubscribe” in the subject line. They will immediately be marked in your database so they will not be mailed again.

back to top


What happens to a bounced email?

In the case of a “bounced” email, Emailxtra.com will attempt to send the email several times within the first 3 days. If, after this time, the email still remains undeliverable, we will flag this as “bad email address” in your uploaded list. Since we are RFC 822 compliant, occurrences of “bounced” emails should be minimal because bad email addresses are normally identified before an email campaign is sent out.

back to top


How do I get my member list out of Emailxtra.com?

In the Emailxtra.com Control Center you will see all the lists that you have uploaded into the Emailxtra.com secure database. Once you find the list that you want back, click on “download” and you will then be prompted to give a location as to where you would like the list to be downloaded to. After choosing your location click “OK” and your list will be downloaded to you in a .txt file in your choice of tab or comma delimited format.

back to top


Can I use Emailxtra.com for rented lists?

You may use Emailxtra.com for rented lists, if and ONLY if the list owner allows you to AND the recipients have “opted-in” to receive email from third-party sources as is identified in our Terms of Service.

back to top

We’re here for you, let’s talk…