doug dennison email consultant

Doug Dennison

MailChimp and email marketing consultant from the UK

I am an email marketing consultant with over 10 years’ experience and expertise. I help enterprise-level businesses and corporates with email strategy, list management, reporting analysis and much more.

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With a focus on return on investment and outcome-orientated strategies, I’ve been helping businesses of all sizes and industries utilize email marketing to gain powerful results.

I help in the following areas:

Email Strategy

I’ve worked with many people over the years on their email strategy, to the extent I have produced a 27-page questionnaire to help me identify your current situation, your goals as well as analysing your target markets. Some of the key areas I can help with are:
  • Target marketing analysis
  • Content strategy
  • Automation and workflows
  • Design optimisation
  • On-boarding and deployment

Testing

Testing is a vital part of email marketing success, whether its split testing, spam checking or device testing. I use a combination of online testing tools and my own device lab to run rigorous tests for your peace of mind.

Reporting

Email marketing success is all about knowing what’s working and what isn’t. I can help identify the key metrics and analyse trends. I use a custom developed reporting dashboard, and can report back to you on a regular basis (weekly, monthly) over the phone or in person.

Reviews

Reviewing your historic campaign performance, list set up and future goals, I conduct a detailed analysis and review of your entire email marketing to help pin point areas for improvement and weaknesses.

List Management

In most cases, this is the key area I help most with. Companies (much like yourselves) have data spread across multiple sources like e-commerce databases and online tools (CRMs and sales tracking tools). The main issue they face are knowing how to combine these into a list or multiple lists, then segmenting and grouping these for future targeted campaigns. There are many options available, and each client’s situation and outcomes are unique – this is where I can help.

Training

Both virtually and in-house, I can train you how to use MailChimp as well as help with email marketing best practices. I can also write, produce and present courses bespoke to your needs. Virtual training can be conducted over Skype or Webex.

Mentoring

As well as training, I can help mentor you as you go. Most people I meet want to be equipped with the knowledge to be able to learn the basics and do it themselves.

I’ve worked with many businesses over the years, here’s just a few:

  • EventBrite
  • IMG
  • JCDecaux
  • Funding Circle
  • Imperial War Museum
  • Orange (now Salt)
  • Digital Marketing Institute
  • England Squash and Racketball
  • 7Digital
  • CrowdCube

My qualifications are as follows:

Project Manager (PRINCE2 and ITIL)
My project management skills help me strategise and map list structures.

NLP Practitioner
This helps me identify influential language that speaks directly to your audience.

Graphic design
My years at college studying Graphic design mean I can suggest colour schemes, typefaces and imagery that hit the mark.

You can reach me on the following details:

Email medoug@mailninja.co.uk
Call me – 01793 677 511 – ask for Doug
Connect with me – LinkedIn profile

All services are conducted at an hourly rate.
In house work in UK only and at an hourly or daily rate plus expenses.
Please enquiry for costs.