E-Commerce Email Marketing Service Packages
A MailNinja E-Commerce package is designed to increase ROI and sales by sending optimised and targeted emails. The mantra: Send the right message to the right person at the right time, and watch your results improve.
Email marketing is still one of the most cost-effective ways to increase brand awareness, brand loyalty and turn subscribers into customers and, in turn, returning customers. Using targeted email marketing, our specialist e-commerce package has proven time and time again that we will improve ROI and the effectiveness of your emails.
How does it work?
A MailNinja package guarantees that after 6 months, we’ll be able to offer you invaluable insights into your reader’s interests and e-commerce activity. To begin with, we’ll need to establish achievable goals and deliverables that we agree on. These can include ROI, sales per campaign, or simply click-through figures, so we’re clear on what we’re working towards.
To ensure the success of your email marketing strategy, we spend the first 6 months rigorously testing and searching for your campaign’s sweet spot. The more we test, the more we can improve your stats to get the right message to the right people at the right time.
You’ll be able to monitor our progress with monthly or weekly updates, whichever you prefer! We’ll also provide comprehensive feedback into what we’ve done along with the subsequent results and what we’ll be focusing on next.
After 6 months of thorough analysis and testing, we’ll be able to put a longer-term plan in place. The work doesn’t stop there though, as your list size will change along with your audience. So your strategy a year down the line may have changed completely, but we’ll ensure it remains effective.
What to expect:
The initial stages of a relationship with MailNinja is arguably the most important. We will have as many onboarding calls as you want to ensure that we fully understand what you want to achieve and what’s important to you when outsourcing your emails.
Email template design
Whether you have a design ready and waiting as a PSD, brand guidelines to follow, or just want us to go off the design of your website, we’ll start building a fully responsive HTML email template, ready for campaign deployment.
Dedicated Client Success Manager
You will be assigned a Client Success Manager who will be your main point of contact throughout your contract. They will be in touch regularly about your campaigns, gathering content for your emails (if you decide to provide content) whilst ensuring campaigns are built following the brief. They’ll also be proof reading copy and send you previews for sign-off.
Monthly Reporting & Strategy
Your Client Success Manager will create SnapShot reports for you, comparing campaigns sent over the past month, analysing what worked and what didn’t, along with any additional findings. From here, they will put together a strategy for the coming month based on those findings.
Being a managed client means you can get in touch whenever you need (for whatever reason!) and we’ll be happy to help. Many of our clients are happy to join our Slack channel but we’re flexible around which communication method best suits you. We’re partners with MailChimp and benefit from fast-track access to their support team, but we also work closely with other platforms and are happy to solve any issues with them directly.
Benefits of working with MailNinja:
- Dedicated Client Success Manager
- Carefully planned out strategy, goals & deliverables
- Regular insights into campaign successes
- Increased brand awareness
- Increased customer loyalty
- On-demand support
- Clear reporting & solid results
- Cross-channel support