E-Commerce Email Marketing Service Packages
Whether it’s social media, SEO or content marketing, when it comes to driving sales conversions, there’s one channel that continues to outperform the rest: good old-fashioned email.
Email marketing is your key to e-commerce success, and we're the experts.
Let’s be clear, most ecommerce and lifecycle email marketing companies are product companies. They provide the tools for you to create automated messages by purchase intent and behaviours. However, the simple fact is: most people just don’t know where to start.
Whether you use MailChimp, Campaign Monitor, Klaviyo, dotmailer or something else, MailNinja are ESP-Agnostic and work with all the major ESPs.
We’re here to make you rich!
Q/ What’s the single point of ecommerce?
A/ To sell.
Q/ What’s the single point of email marketing?
A/ To drive specific people to a specific place.
Together, ecommerce and email marketing can be your secret weapon, however this can be hard to get right – here’s some common bad moves…
- Send emails too often
- Promote the wrong products to the wrong people
- Missed sales and up-selling opportunities
Fear not… Our laser-sharp campaign strategy is solid, and designed to transform your business. Our sole focus is sales conversions and return on investment.
Here's what's included in this package...
Produce a marketing schedule around seasonal hotspots, product lines and sales
Whether you're a seasoned ecommerce professional with a full marketing strategy, or a new store owner with a handful of customers, MailNinja can work with you around your goals, and help generate more sales.
Create engaging mobile responsive email templates
Email design is fundamental to sales conversions. So we create high-impact emails that are designed around your brand, with content blocks focused on sales conversions.
Segment and group customers by purchase history, data and preferences
Here at MailNinja, we love ecommerce. One of the reasons is that you have so much data to play with. First of all people sign up and give you more data than just an email address, plus when people visit your store and start shopping we can also gather this data.
Create automated campaigns triggered by purchase activity
Once we've started to gather the data, we can trigger automated email workflows based on their behaviours, such as a welcome series, a cart abandonment series and post purchase campaigns.
Create content that engages with your target audience
To generate more sales conversions we need to create engaging email campaigns that bring people to your store. Ecommerce email campaigns need to be visual, with clear calls to action and offers.
Target customers by preference or data
Here at MailNinja, we’ve been designing and coding email templates for over a decade. We know what works, what doesn’t, and how to create visibly striking emails that get your brand noticed.
Personalise content with customer data
Personalised emails drive higher open and click rates, so we tap into the data to bring in first names, as well as using location and preferences to send customised messages to your customers.
Track sales and analyse results
Knowing what's working and what isn't is vital. Once of the main selling points for hiring an agency to oversee your email marketing is down to the learning cycle - send, learn, adapt. We feed this learning back to you as we go, so we're all in the loop.