Email is not dead

Email is everywhere. There are more email accounts than social media accounts.

email is dead
email vs social media

Customer acquisition

Email is a significantly more effective way to acquire customers than social media.

US customer acquisition growth by channel, % of customer acquired

email vs organic search
email marketing is not dead

Customer retention

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.

Digital marketing programs are the most effective for customer retention.

email marketing better than organic search
email marketing is the best ROI

Revenue

59% of B2B marketers say email is the most effective channel for generating revenue.

Which digital channel makes the biggest positive impact on revenue.

email vs seo

Return on investment

Email has a far higher ROI

ROI per $1 spent

email vs catalogs

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