Email is not dead
Email is everywhere. There are more email accounts than social media accounts.
Email is a significantly more effective way to acquire customers than social media.
US customer acquisition growth by channel, % of customer acquired
In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.
Digital marketing programs are the most effective for customer retention.
59% of B2B marketers say email is the most effective channel for generating revenue.
Which digital channel makes the biggest positive impact on revenue.
Return on investment
Email has a far higher ROI
ROI per $1 spent
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