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How to: Set up a re-engagement campaign in Mailchimp

When it comes to your contacts we would always opt for quality over quantity – there’s absolutely no point in having 100,000 contacts on...
Harriet Holland
3 min read

MailNinja Engagement Segmentation (explainer)

As part of my role at MailNinja, I have taken the member score from Mailchimp and built it up further as a way to...
Phil Bacon
1 min read

Why you should run re-engagement email campaigns

Your list of contacts is at the heart of your marketing – whether they are your active customers or subscribers – without their up...
Harriet Holland
2 min read

Using Mailchimp to move old stock

A few weeks ago I discussed a past role and how we used email to drive sales of aged stock. This post I will...
Phil Bacon
1 min read

Why is email marketing important?

Email marketing is important because, simply put, it acts as a conduit between your business and your audience. Whether that’s customers and prospective customers,...
Phil Bacon
2 min read

Dojo: the MailNinja way

Dojo noun. A dōjō is a hall or space for immersive learning or meditation. This is traditionally in the field of martial arts, but...
Phil Bacon
2 min read

Email newsletters are dead

Before I hear screams from every email marketer across the land, let me explain my point. When I refer to email newsletters, I refer...
Doug Dennison
1 min read

Email design trends in 2019

The famous Russian author, Leo Tolstoy once said; “If you want to do something, do it well. If you can’t or do not want...
Doug Dennison
1 min read

We’re Mailchimp Partners!

Since we launched MailNinja back in 2005, we’ve been steadily growing year on year, and this is in part down to our relationship with...
Doug Dennison
33 sec read

Short life and Old stock: Making money from products just sitting on the shelf

In a past position I used to sit between the sales team and the MD (literally, my desk was an island on its own...
Phil Bacon
2 min read