33 Stories by
AMP for Email Will Die on the Vine
by Mike Nelson and Matthew Smith Really Good Emails Despite how much we love the concept of AMP, it only benefits Gmail users. Because...
22nd May 2019
35 sec read
As email gets dragged kicking and screaming into the twentieth century, we’re likely to see some advancements in the capabilities and potential of its...
21st May 2019
23 sec read
In Mailchimp, it’s essential to verify you own the domain you’re sending from, for example before you can send an email from @yourdomain.com you...
16th May 2019
34 sec read
Machine Learning Will Be the Next Step for Personalisation & Targeting
by Mike Nelson and Matthew Smith Really Good Emails Robots will take our jobs eventually, but emailers will still control the inputs even when...
15th May 2019
27 sec read
Most ESPs will have an abuse prevention system, Mailchimp have Omnivore, which scans your list for people who could potentially be a high-risk to...
14th May 2019
36 sec read
GDPR on Steroids
GDPR has now settled in, and the flood of emails have started to slip back through. The fear of being sued seems to have...
9th May 2019
25 sec read
Email Marketing Automation: the Next Evolutionary Step
by Isadora Welby Marketing Executive, Phrasee Of all the tools and strategies that have evolved to meet the unique needs of the email marketing...
8th May 2019
1 min read
Most ESPs now prohibit the user of their platform from affiliate marketing, in Mailchimp’s case suggesting ‘affiliate marketers are generating business for someone else,...
7th May 2019
25 sec read
As an email marketing agency, getting results for our clients is at the heart of everything we do, and like most businesses this takes...
3rd May 2019
38 sec read
Inside Mailchimp HQ
Every so often, Mailchimp allows a select few people into their creative space, just for a few days, to explore their offices, gain valuable...
2nd May 2019
3 min read