Phil Bacon

  https://mailninja.co.uk/

   



11 Stories by Phil Bacon

Making the move to Mailchimp

Making the move from your current ESP to Mailchimp might seem a little daunting, but as with anything, the key is in preparation. Within...
3 min read

SOLVED: Emails breaking in Outlook

Recently we were approached by a new client who needed help with a template. They were moving from another ESP to Mailchimp and the...
2 min read

Keeping your lists ETHICAL

It would seem, even almost a year on from the GDPR legislation coming into full effect (and the years of build up to it),...
2 min read

Geo-target your emails

Why should you geo-target your emails and how Mailchimp can help? Taking personalisation beyond just adding somebodies name should really be a bit of...
1 min read

Friendly from names

Scan over your inbox and check for friendly from names, friendly email addresses and just a touch of personality. You’ll probably find that there...
2 min read

Turning your Facebook audience into leads via a lead magnet

The other day I received a message asking how to send out a PDF from a Facebook page sign up form. I briefly described...
2 min read

MailNinja Engagement Segmentation (explainer)

As part of my role at MailNinja, I have taken the member score from Mailchimp and built it up further as a way to...
1 min read

How to: Use Mailchimp to move old stock

A few weeks ago I discussed a past role and how we used email to drive sales of aged stock. This post I will...
1 min read

Why is email marketing important?

Email marketing is important because, simply put, it acts as a conduit between your business and your audience. Whether that’s customers and prospective customers,...
2 min read

Dojo: the MailNinja way

Dojo noun. A dōjō is a hall or space for immersive learning or meditation. This is traditionally in the field of martial arts, but...
2 min read