Phil Bacon


5 Stories by Phil Bacon

MailNinja Engagement Segmentation (explainer)

As part of my role at MailNinja, I have taken the member score from Mailchimp and built it up further as a way to...
1 min read

Using Mailchimp to move old stock

A few weeks ago I discussed a past role and how we used email to drive sales of aged stock. This post I will...
1 min read

Why is email marketing important?

Email marketing is important because, simply put, it acts as a conduit between your business and your audience. Whether that’s customers and prospective customers,...
2 min read

Dojo: the MailNinja way

Dojo noun. A dōjō is a hall or space for immersive learning or meditation. This is traditionally in the field of martial arts, but...
2 min read

Short life and Old stock: Making money from products just sitting on the shelf

In a past position I used to sit between the sales team and the MD (literally, my desk was an island on its own...
2 min read