Design

AMP for Email Will Die on the Vine

by Mike Nelson and Matthew Smith Really Good Emails Despite how much we love the concept of AMP, it only benefits Gmail users. Because...
Doug Dennison
35 sec read

SOLVED: Emails breaking in Outlook

Recently we were approached by a new client who needed help with a template. They were moving from another ESP to Mailchimp and the...
Phil Bacon
2 min read

NEW: Mailchimp does more than just email!

Mailchimp has expanded to an all-in-one marketing platform for Small businesses – and that’s a very good thing! “Our customers have big aspirations, but...
Tom Ferris
1 min read

Friendly from names

Scan over your inbox and check for friendly from names, friendly email addresses and just a touch of personality. You’ll probably find that there...
Phil Bacon
2 min read

The Pendulum Will Swing for GIFs

by Mike Nelson and Matthew Smith Really Good Emails We are on track to abusing the number of GIFs in an email. Brace yourself...
Doug Dennison
27 sec read

True Preference Selection

In a similar way to content being made up of fully customised and personalised snippets, I also see this content being served up to...
Doug Dennison
29 sec read

Video in Email – Finally

Video in email has long been a wish for most marketers, and even to this day I explain at least once a week that...
Doug Dennison
25 sec read

Plain Text Newsletters

by Karl Reynolds Growth Marketing, Sleeknote Although reverting back to a plain text newsletter from the ubiquitous and stylized HTML version may seem like...
Doug Dennison
25 sec read

Email Accessibility

Interest in email accessibility has been growing in recent years, and we’re starting to see more email developers and marketers creating emails with accessible...
Doug Dennison
42 sec read

Mobile-First Design

Studies vary, but it’s fair to say that the pendulum from mainly desktop to mobile readership is firmly leaning towards the latter. I predict...
Doug Dennison
33 sec read