Strategy

MailNinja Engagement Segmentation (explainer)

As part of my role at MailNinja, I have taken the member score from Mailchimp and built it up further as a way to...
Phil Bacon
1 min read

Why you should run re-engagement email campaigns

Your list of contacts is at the heart of your marketing – whether they are your active customers or subscribers – without their up...
Harriet Holland
2 min read

Using Mailchimp to move old stock

A few weeks ago I discussed a past role and how we used email to drive sales of aged stock. This post I will...
Phil Bacon
1 min read

Why is email marketing important?

Email marketing is important because, simply put, it acts as a conduit between your business and your audience. Whether that’s customers and prospective customers,...
Phil Bacon
2 min read

Dojo: the MailNinja way

Dojo noun. A dōjō is a hall or space for immersive learning or meditation. This is traditionally in the field of martial arts, but...
Phil Bacon
2 min read

Email newsletters are dead

Before I hear screams from every email marketer across the land, let me explain my point. When I refer to email newsletters, I refer...
Doug Dennison
1 min read

Short life and Old stock: Making money from products just sitting on the shelf

In a past position I used to sit between the sales team and the MD (literally, my desk was an island on its own...
Phil Bacon
2 min read