Strategy

Keeping your lists ETHICAL

It would seem, even almost a year on from the GDPR legislation coming into full effect (and the years of build up to it),...
Phil Bacon
2 min read

Geo-target your emails

Why should you geo-target your emails and how Mailchimp can help? Taking personalisation beyond just adding somebodies name should really be a bit of...
Phil Bacon
1 min read

Real-time Messaging

by Karl Reynolds Growth Marketing, Sleeknote The spread of real-time messaging has changed the way in which we digitally interact with each other, with...
Doug Dennison
20 sec read

Mailchimp and Shopify: What it ACTUALLY means

You’ve probably heard that Mailchimp’s integration with Shopify is going away, you’ve also probably heard that you need to find a new email marketing...
Harriet Holland
48 sec read

Turning your Facebook audience into leads via a lead magnet

The other day I received a message asking how to send out a PDF from a Facebook page sign up form. I briefly described...
Phil Bacon
2 min read

The Future Is All About Segmentation and Personalisation

by Carl Sednaoui Director of Marketing, MailCharts Subscribers don’t want to deal with irrelevant messages. They’ll scroll past, delete, or unsubscribe from your messages...
Doug Dennison
39 sec read

Email Standards

Let’s be honest, email coding is stuck in the 90s. It may take some time, but it’s inevitable that there will eventually be a...
Doug Dennison
31 sec read

How to: Set up a re-engagement campaign in Mailchimp

When it comes to your contacts we would always opt for quality over quantity – there’s absolutely no point in having 100,000 contacts on...
Harriet Holland
3 min read

MailNinja Engagement Segmentation (explainer)

As part of my role at MailNinja, I have taken the member score from Mailchimp and built it up further as a way to...
Phil Bacon
1 min read

Why you should run re-engagement email campaigns

Your list of contacts is at the heart of your marketing – whether they are your active customers or subscribers – without their up...
Harriet Holland
2 min read